Tag: podiobook

Contest: What’s FWYCR book about?

“What’s the book about?” – It’s the question everyone asks, and they want a quick and easy answer. People who think like marketers want it in the form of an “elevator pitch” and people who browse in book stores want my book covers to fit neatly into the patterns they expect – but everyone wants a fast, easy way to make a snap decision about the book.
 
The problem I have with this is that if I could have expressed what I wanted to express in a hundred words or less, it wouldn’t have been a book, it would have been a business card!
 
So, I’m having a contest:
Tell me what my book is about, and you could win a prize. As Forget What You Can’t Remember draws near to its final podcast episode and people all over the world hear its convoluted conclusion, I thought the time was right to ask readers and listeners this oft-repeated and oh-so-important question. But what are the prizes?
 

  • One (1) First Prize: I’ll name a character after you in my next novel & let you decide whether that character lives or dies, plus send you a signed paperback copy of one of my books (your choice).
  • Two (2) Second Prizes: I’ll send you a signed paperback copy of one of my books (your choice).

 
How to enter:
Email your answer to the question “What is Forget What You Can’t Remember about?” to teel@modernevil.com. The deadline for entry is May 1st, 2009, two weeks after the final chapter goes live at Podiobooks.com.
 
Void where prohibited. No purchase necessary: You can read the eBook or listen to the podcast for free. Officially open to US Residents only – but only because I don’t want to deal with shipping books internationally. You can still enter from anywhere & if you win I’ll still name a character after you… and… I don’t know, maybe look up international shipping rates & customs paperwork? Winners will be selected by whatever method I want – probably I’ll just pick the answers I think are best, but I’m not ruling out asking people on Twitter or some such. By submitting an entry you are granting me an unlimited, nonexclusive right to use your entry and any derivations thereof for any purpose, including commercial – ie: the point of having a better answer to this question is to be able to get more people to read and/or buy my book, so I need the right to use the best answers to that end. I will be running a very similar contest for both Lost and Not Found and Dragons’ Truth in May, in case you want to go read and/or listen to those books & prepare your answer in advance.

Productivity, Profitability

Still having trouble with staying focused. I feel like I’m not productive enough, almost daily. Things are getting done; the podcasts are all running on time, I’m doing two or more Art Walks/Fairs/Detours a month & I’ve painted a dozen new paintings since the first of the year. I’m even blogging semi-regularly, which you already know, reading this. But I could be doing more.

Yesterday I only did three or four hours of audio work, and even though I know I worked on other things, it feels like I didn’t get anything done, since it’s harder to tally the hours and to quantify what’s work and what isn’t. Does Twitter count? Reading publishing & other blogs? Blogging? It’s all part of connecting with people, with building an audience and building myself as a “brand” and educating myself about what’s going on, what’s working, and driving ideas forward. So in a way, yes. Then there’s the oft-repeated idea that everything an author does and experiences is a sort of reasearch for future books; this is somewhat true, but feels like a sort of excuse.

In addition to feeling that perhaps I’m not being productive enough, I also think a lot about my not being profitable enough. Even with the reduced up-front costs of doing business the way I am, not a single one of my books has even reached break-even, yet. The art, comparably, has been doing great – not bringing in enough to live on, but if not for the cost of going to Tools of Change in New York (ie: if not for a big, extra publishing expense), I’d already be profitable this year on art sales alone, with only bluer skies on the horizon. The margins on the art, even with prices basically cut in half & then frozen since 2004, are great – not just in money, but in time. It takes me hundreds of hours to produce a book, and somehow it’s harder to sell a copy of the book for $14 (or less) than it is to sell a painting (that took me less than 10 hours to create) for $150.  Lately I’ve been creating a lot of “Mini Paintings”: 8×10″ for $20, 5×7″ for $15, and 4×4″ for $10, right now.  Most of them are done in under 1 hour of work (though admittedly, some have taken up to 3), and they earn me as much as or more than a book does, usually without having to try to sell them at all.

Obviously, the art sales can only scale to the limits of my creativity & time to produce original works – I’m not sure what the upper limit is, but perhaps dozens a month. Certainly not hundreds.  Whereas the book sales can scale without proportional extra work on my part – Lightning Source prints however many copies people order, whether it’s dozens a month or thousands.  If/when I “hit it big” the books will quickly win in this regard.  Not to mention I can sell a book more than once, and without doing prints (something I am currently opposed to), I can only sell an original work of art once.  So it takes orders of magnitude more work to produce a book, but I can keep selling it over and over again forever, instead of just once.

If only my sales numbers were orders of magnitude better.  Did I mention not a single one of my books has yet earned back the costs associated with its production, yet?  That’s with $0 value associated with my time, no less.  Which is to say: if I were more productive (of books), I’d perhaps only be digging myself deeper and deeper into a hole.  Being more productive of art is good, but when I really need to figure out is how to be more productive of profitability.  I need to produce more book sales.  That’s a hard one.  The podcasting thing is meant to be helping with that – it certainly puts my writing in front of a lot more minds than everything else I’ve been doing, even if it is for free, right now.  Something approaching five hundred times as many people have downloaded Dragons’ Truth from Podiobooks.com than have purchased a copy of the paperback (not counting sales to family) – that’s a huge multiplier.  Unfortunately, for whatever reason, it hasn’t translated directly into interest in my other podiobooks or in sales of my paperbacks or eBooks.  Gotta keep it up, though.  Gotta keep working on it.  Gotta get back to work, right now – I’m supposed to be editing together next week’s episodes of Forget What You Can’t Remember, right now.  Gotta go.

Failure to Follow Through

I was working on another idea I’ve got (it can wait – it doesn’t require any action until 2013, so posting about it here a few days later won’t make a difference), and I went back and was reading my blog posts from Fall of 2003 and I re-discovered something I’d forgotten. Now, if you go back and try to look at the original posts for yourself, please keep in mind that there were some problems converting the site from MoveableType to WordPress last year that I haven’t taken the 100+ (estimated) hours it will take to go through and fix, yet. So, some posts are just a mess, right now, and some are almost entirely missing. Still, from what’s there, I was able to piece this together:

I started recording and posting my first Podiobook online 16 months before the word “Podiobook” was coined.  Heck, it was two months before the word “Podcast” was suggested, according to Wikipedia.  (Consequently, I wasn’t trying to podcast it at that point – I was simply blogging about it & trying to sell it through my blog.)  I had even found a way to monetize it from day one, with a now-defunct micro-payments system called BitPass – at 25cents per chunk or about $1/half-hour (ie: about the same price for the whole thing whether you buy it all at once or a little at a time).  My plan, according to this post from September, 2003, was to simultaneously release the book in paperback, electronic format, and as MP3s (and possibly CDs).  By the first week of December, 2003 I had the first four files recorded and available for purchase, right from this post (broken links now removed).

I was testing the waters, trying to see if anyone was interested in an audio version (trying to see if anyone was willing to give micropayments a try, too).  The plan, as of December 11, 2003, looks like it was to post the rest of the audiobook serially, for micropayments, but also to offer options to buy the whole book as MP3s together, an MP3 CD, and possibly a set of audio CDs (since the MP3 Audiobook was unheard of at that point, I thought I should at least offer it in the old way).  Unfortunately, no one bit.  No one even commented to say they were interested.  According to my posts about stats, my blog was getting between 10k and 30k “unique visitors” per month (in the months I mentioned stats) from September 2003 through February 2004, and had fewer than a dozen regular commenters.  By March 2004, thinking there was no interest and it was taking WAY too much work to not be heard, I’d given up on the audio version of Lost and Not Found.

I didn’t persist.  Well, I did keep working, I kept writing, I kept creating, I just didn’t try to do audio again until 2008.  And by 2007-2008, when I looked into it, I discovered that what I’d thought of doing 4-5 years earlier had taken off and now I’m late to the party.  In the intervening time, I’d never given up on the idea of someday recording audio versions of my own books in my own voice, but in the insulated world I lived in I didn’t know anyone else was doing it.  And since I was working full time and splitting my off hours between having a life, writing, painting, and more, there wasn’t time to be doing the audio versions.

“If only, if only…” If only I’d followed through on my idea.  If only I’d finished recording it, despite an apparent lack of interest from my audience.  If only I’d heard of Creative Commons (founded in 2001?  Who knew?  Not me!), or thought to give away my content instead of insisting on trying to sell every copy in every format.  If only I’d somehow thought of podcasting prior to its adoption and…  umm.. yeah.  ((I was SO reading RSS specifications in 2003/2004, and was only thinking of enclosing files for my online comics and my occasional “audioblog” posts, not for books.)) So.  I have a long history of thinking of things a couple of years before anyone else, and then losing interest in them and setting them aside long before they suddenly hit it big.  I need to work on my follow-through, and I need to work on persistence, even in the face of adversity.

I have good ideas, I even often know what to do with them, and I need to get myself to actually follow through.  To carry my ideas to fruition.  So that the next time I invent the next big thing, maybe I’ll be at the center of it instead of on the outside, looking in.

Not about Tools of Change

Last week I was in New York, NY for the first time in my life.  I won a free conference pass to O’Reilly’s Tools of Change for Publishing conference from Booksquare, managed to afford the airfare and hotel (Would you believe I flew to NYC, stayed for 3 nights within 1.0mi of the conference at Times Square, was fed the entire time, and flew home for under $550?), and had a great time.  I have tweeted a bit about it, from the conference, and I have many, many pages of hand-written notes I took over the two days of the conference I attended, but this post is not about Tools of Change.  I may (or may not – but probably will) blog extensively about it later.  There’s a good chance I’ll write a thousand words or more per page of notes, not to mention anecdotes about everything that happened between sessions and at night.  This is not one of those posts.

This post is about everything else.  This post is about how, in between the last two First Friday Art Walks (ie: basically in January), I painted 6 new paintings, recorded the audio for the podcast version of FWYCR (inlcuding 6 chapters ahead of where I needed to be), wrote 5 (mostly long) blog posts, did my taxes, et cetera, et cetera.  This post is about how, since the February First Friday Art Walk I haven’t painted anything new, have only written this blog post, and have only finished the single chapter of MEPod that was due today.  This post is about how I don’t know when my next book will be ready for publication, or what book it will be.  This post is about how I occasionally notice that I don’t have a “marketing strategy.” This post is about feeling insignificant, helpless.

After this month’s First Friday Art Walk in downtown Phoenix (I show among the vendors known as “Roosevelt Row” – the booths in the blocked off streets of Garfield between 4th & 6th, on 5th between Garfield & McKinley, and starting next month on 6th as well – I’m there every month, I pre-paid for all of 2009, and you can see/buy my art and/or books in person there for cash), I sold two paintings.  Did not sell them at the Art Walk, one because I don’t take credit cards on site, the other because there wasn’t a convenient ATM, but sold them after being seen there.  Gladly drove across town on Saturday to deliver one (after processing the payment through Google Checkout) and to a different part of town on Sunday to deliver the other.  I’m always glad to put my creations into the hands of people who appreciate them.  People who love them.  People who are excited to be able to see them again and again.  These kind of sales are awesome.

Very early Monday morning I left for NY. Thursday evening I returned to Phoenix.  Friday I did laundry and tried to recover from the conference & the trip.

Saturday I had another Art Walk / Art Fair, this time at Angel’s Serenity in North Phoenix/Scottsdale.  The Angel’s Serenity Art Fair is a Saturday, daytime event.  It had better turnout when the economy was in better shape (and when there was an open coffee shop involved – since gone out of business), but I still feel it’s worthwhile to show there.  It certainly doesn’t cost anything but my time and effort.  Sold a few books (You’ve seen the new books, right?), about half to returning customers.  That’s my favorite and most reassuring sort of customer, the ones who have bought my books before, read them, and want to buy the new books, too.  That’s the basis for my publishing model; to build an audience of people who will continue buying my books as I continue to write them.  Didn’t move any art at the Art Fair, but a past customer and I spent a lot of time discussing the 5 or 6 pieces he wants to buy – if only I catch him at the right time of the month.  I’ll follow up with him after the first of the month.

Writing it out, I know it hasn’t been a lot of time – especially since the conference was actually work.  Yet I feel unaccomplished, so far.  Dilligent, yes.  I recorded three more chapters of FWYCR yesterday, and worked on trying to figure out what to do about the final main character’s voice – it needs to be distinct, striking, but not distracting or confusing.  I edited, mixed, compressed & posted chapter 15 today, went to two banks and a book store, and am writing this blog post.  I’ve been working on some other ideas (more below) as well.  Still, I feel I haven’t done enough.  On the other hand, a big part of why I chose not to buy the big TV was so that I would be able to work longer without stress and worry – so that I would be able to go at my own pace without having to freak out about whether my art & writing were bringing in enough money on a day-to-day and week-to-week basis.  So I’m trying not to freak out.

I’m also looking at some new projects.  I’m considering designing a deck of cards – you can think of them like tarot cards or fortune telling cards, though I’m developing them largely from scratch.  I’m working out some planning and manufacturing ideas already, starting work on basic artwork & meanings.  Probably a set of 50 cards – thinking of maybe putting it out as a “deck” of moo business cards, actually, though I haven’t fully considered all the different custom card-deck printing options out there yet.  Feel free to suggest someone in the comments.  Then, in parallel with developing the deck, write a book explaining the cards, their meanings, and how to do a “reading” from them.  Publish the book & make the cards available – because I can, and it interests me to do so.  Not sure how to market such a thing, and certainly can’t bundle the cards with the book via Lightning Source, but it’s an idea.  If I decide to paint the images for the cards, that could mean up to 50 new Mini-Paintings – I’d want to do them at a size I could scan with the equipment I have, so probably 8×10″ or smaller canvas or canvas boards.  Or perhaps illustrations on paper, but then I’d have to mount/mat/frame them.  bleh.  But either way, that could be a gallery show I could shop around.  Hang the originals on the walls, sell the cards & books (& originals), and have me (someone) do readings for guests all night/nights.

I’m also increasingly thinking of trying to put together a music “album.”  Probably a “Christian music album,” at that.  I keep having to compose my own music for the podcasts (because I’m quite stubborn and independent) and thus to think about music, to design music, and to practice with its creation.  I’ve been vaguely thinking about creating music since middle or high school, but have rarely stuck with any physical instrument for more than a few weeks at a time & have never studied musical composition.  Having Garageband in front of me several hours a week, listening to music I’ve composed play behind my audiobooks, it’s been pushing me more and more toward writing songs & putting together an album.  That, I don’t have outlines or plans or marketing plans for (yet), unlike the cards/book thing above, but it’s rolling around in my head, closer and closer to the front all the time.

Which brings me around to what may be a lack of focus.  If I’m writing/composing/recording/producing an album of Christian music, am I focused on art?  On writing?  On publishing?  I’ve squeezed the designing of a deck of fortune cards (did you know the Old Testament  condemns divination?) into the art/publishing worlds with the hand-painting of the art & the writing/publishing of a companion book, but has my focus slipped?  What happened to the anthology of short stories I was working on last year?  When is UTFBF-RoaAP: Book Four going to be written?  Will I paint anything other than these cards any time soon?  What about my next podcast novel (due in April)?  What about marketing?

Marketing?  Fuck.  I knew I was forgetting something.  I still haven’t figured out how to do marketing.  Sigh.

In other news, since my books are increasingly apparent as some sort of idealized-communist propaganda, I’ve begun slogging my way through Atlas Shrugged.  The Fountainhead is next.  Then probably the Communist Manifesto, Wealth of Nations and Mein Kampf.  I’ve never read any of these, but time for reading is part of what I bought myself when I didn’t buy a 73″ HDTV.  Speaking of which, I’m going to go work on Atlas Shrugged right now.

Getting easier, getting better

Podcasting is getting easier, the more I do it. I’m either getting more confident, or more sloppy, the more hours of audio I record and put online. Today I put together this week’s episode faster than ever, partially because there was less editing required. The mid-week episode wasn’t so bad, either, and for a similar reason. That, I think, has something to do with another thing I think I’m getting better at: writing.

It isn’t necessarily going faster, or easier, during the actual writing. But especially as I’ve been deep in the midst of writing a spinoff novel to Lost and Not Found and my immediate flow into a spinoff of that while recording the audio version of Lost and Not Found, I’ve been able to see how my writing has changed. Or, at the least, to see how much my writing could be improved from what was in Lost and Not Found. Hopefully by seeing that I’m able to steer away from it in my new writing. Even just little things like maintaining tense consistently, or using the same version of a word throughout a book (ie: either the British or the American version, but not switching back and forth between the two), which I thought I’d corrected in the Second Edition of Lost and Not Found, are very frustrating. I don’t know how much time I want to keep sinking into that book, but it isn’t up to my current standards.

I’m writing something very strange, right now. I’m not sure anyone will understand it. I’m not sure what to do with it, this collection of stories. The strangeness, the expected failure to understand, are iterative. I see them in individual sentences & paragraphs, in each story, and in the collection as a whole. I’m not sure it’ll be book length when it’s complete. Maybe, but book length feels very far away, right now, and my list of stories yet to be written for it feels like it’s dwindling. Perhaps I will write a series of stories even further removed from Forget What You Can’t Remember, which are spinoffs of these spinoff stories and which show the stories of characters who are incidental to the stories of the incidental characters in that novel. I already have one in mind, actually. If it’s just the one, I’ll pretend it’s relevant. If I can come up with more, perhaps I’ll divide More Lost Memories into chunks.

I discovered in the last few days that NaNoWriMo doesn’t really matter to me, any more. Not in a giving up way, not in an apathetic way, but in the following way: This is my job. It doesn’t matter whether I hit your word count goal, as long as I reach a length that I, as the publisher, feel is ‘book length’. It doesn’t matter whether I hit your time goal, because if I finish early then great, get to work on writing the next thing sooner and if I don’t finish on time I still have to keep writing. This is my job. This is what I do. I write. I make publishing decisions. When one book is done, I work on another (I’ve got at least four books either partially written or entirely written and partially edited right now, with at least a couple more ready to be worked on, and an endless supply of imagination) and when that’s done this will still be my job. So it doesn’t matter. Not practically. Although: we did buy Little Big Planet as NaNo-bait, and we aren’t allowed to open it until both Mandy and I finish our books. So, there’s that.

Alright. It’s 5AM. This isn’t an early post, it’s a late one. Been up all night. Barely written anything. Even more fun, I need to be up on Saturday, during the day, for North Valley Art Walk, followed by an Iron-Chef-type battle (Pumpkin), followed by the NaNoWriMo all-nighter, followed by church, then probably the Scottsdale Art Fair, and then my Nephews’ birthday party. No, seriously, if I don’t get to bed on time tomorrow night I’ll be running from early Saturday morning until late Sunday evening on almost no sleep at all. Because my life is awesome. Time for bed. Whenever it is I get up, I’ll record an intro for the Modern Evil Podcast, mix the episode, and get it online, ASAP. I’m going to aim for …9AM? Someone call me at 9AM.