Tag: podcasting

I don’t write every day

I am not one of those writers who writes all the time.  I am certainly not one of those writers who swears by writing every day.  Something, every day, no matter what.  Not for me.  (Though I have calculated that if I did, I could come out with something in the neighborhood of 10 to 20 new books a year, every year.)  Looking back, I haven’t written any new fiction (or produced any actual pages of the two non-fiction books I have in mind) since NaNoWriMo ended November 30th, 2009.  Four and a half months now, I guess, without writing a word.

Some writers include everything – from my thousand-word blog posts down to my 140-character (or less) Tweets, and grocery lists besides, but that always seemed disingenuous to me.  Until I take the time to put together a book or two from my blog posts (that pot is still boiling away at the back of my mind, believe me), writing blog posts isn’t the sort of writing that I consider Writing.  Using Twitter more mostly improves my ability to use Twitter more.  Most of the time the write-every-day writers seem to be doing so in the hopes that it is like playing an instrument & they just need daily practice to get better and better.  Which is an interesting idea.  Have fun with that.

I just choose to think every day, instead.  A lot of the day, every day.  Thinking.

One of the things I’ve been thinking a lot about lately is my audiobooks.  The audio version of Forget What You Can’t Remember was completed this week, both on my feed and on Podiobooks.com.  I began podcasting the audio version of UTFBF-RoaAP, Book One on my own feed yesterday (it goes live at Podiobooks.com April 27th).  Book One will be 10 episodes, after that I’ll start Book Two, then probably Book Three – each of them about 10 episodes, since the books are all about the same length…  And then, in about 30 weeks, I’ll be out of novels to podcast.  According to the Google Calendar, where I just mapped out those 30 episodes to Fridays, I’ll run out in mid-November.

So one of the things I’ve been thinking about is that, between now and then, I’d better write something new.  Maybe the Self-Publishing book I’ve been thinking about writing will be podcast-able, but in addition to that I’d better write some new fiction.  There’s a good chance that, reading UTFBF over and over again for the next six months will get me to a place where I can write Book Four (and maybe continue from there with the series).  And I realize that since I can certainly write a book in a month (and have produced various first drafts in: 3 weeks, 2 weeks, and even 3 days, once  upon a time) that six months is plenty of time, but … I also know that for me, a big part of writing is thinking and I’d better get to thinking.  Thinking I’m going to write more books.

One of the other things I’ve been thinking, along these lines, is maybe I’ll not do that cards/book thing I was thinking about.  I dunno.  Thinking about the packaging/marketing/sales side of it has been making me queasy.  Writing the book is one thing, painting/creating the cards is another, each difficult in its own way, but then … I can’t just set it up with Lightning Source and know that anyone can walk into a book store and order it, or get it on Amazon/etc..  I can’t have it set up for Wholesale/POD at all, really, since I need the cards to be packaged with the book – I’ll have to order a huge amount of books, order the same number of decks of cards, package them together all by hand, and then … frankly, sell them by hand.  Which … I, ugh… I mean, in person sales at Art Walks and Art Fairs and even via social media is all fine, but … going to stores and trying to get them to carry my product, dealing with consignment and/or other even-more-bizarre methods everyone apparently uses for accounting for business transactions… the thought of it makes me sick.  I really like the idea of the product, but dealing with getting it to market makes me feel like shit.

Which has a lot to do with why I haven’t moved forward with the research and/or the art for that project.  At all.  bleh.  (Overwhelming depression is also a factor, but one that I’m at least able to grind some productivity from.)

I’ve got to go get ready for an Art Fair today.  Maybe I’ll get a chance to think more, in between customers.

Productivity, Profitability

Still having trouble with staying focused. I feel like I’m not productive enough, almost daily. Things are getting done; the podcasts are all running on time, I’m doing two or more Art Walks/Fairs/Detours a month & I’ve painted a dozen new paintings since the first of the year. I’m even blogging semi-regularly, which you already know, reading this. But I could be doing more.

Yesterday I only did three or four hours of audio work, and even though I know I worked on other things, it feels like I didn’t get anything done, since it’s harder to tally the hours and to quantify what’s work and what isn’t. Does Twitter count? Reading publishing & other blogs? Blogging? It’s all part of connecting with people, with building an audience and building myself as a “brand” and educating myself about what’s going on, what’s working, and driving ideas forward. So in a way, yes. Then there’s the oft-repeated idea that everything an author does and experiences is a sort of reasearch for future books; this is somewhat true, but feels like a sort of excuse.

In addition to feeling that perhaps I’m not being productive enough, I also think a lot about my not being profitable enough. Even with the reduced up-front costs of doing business the way I am, not a single one of my books has even reached break-even, yet. The art, comparably, has been doing great – not bringing in enough to live on, but if not for the cost of going to Tools of Change in New York (ie: if not for a big, extra publishing expense), I’d already be profitable this year on art sales alone, with only bluer skies on the horizon. The margins on the art, even with prices basically cut in half & then frozen since 2004, are great – not just in money, but in time. It takes me hundreds of hours to produce a book, and somehow it’s harder to sell a copy of the book for $14 (or less) than it is to sell a painting (that took me less than 10 hours to create) for $150.  Lately I’ve been creating a lot of “Mini Paintings”: 8×10″ for $20, 5×7″ for $15, and 4×4″ for $10, right now.  Most of them are done in under 1 hour of work (though admittedly, some have taken up to 3), and they earn me as much as or more than a book does, usually without having to try to sell them at all.

Obviously, the art sales can only scale to the limits of my creativity & time to produce original works – I’m not sure what the upper limit is, but perhaps dozens a month. Certainly not hundreds.  Whereas the book sales can scale without proportional extra work on my part – Lightning Source prints however many copies people order, whether it’s dozens a month or thousands.  If/when I “hit it big” the books will quickly win in this regard.  Not to mention I can sell a book more than once, and without doing prints (something I am currently opposed to), I can only sell an original work of art once.  So it takes orders of magnitude more work to produce a book, but I can keep selling it over and over again forever, instead of just once.

If only my sales numbers were orders of magnitude better.  Did I mention not a single one of my books has yet earned back the costs associated with its production, yet?  That’s with $0 value associated with my time, no less.  Which is to say: if I were more productive (of books), I’d perhaps only be digging myself deeper and deeper into a hole.  Being more productive of art is good, but when I really need to figure out is how to be more productive of profitability.  I need to produce more book sales.  That’s a hard one.  The podcasting thing is meant to be helping with that – it certainly puts my writing in front of a lot more minds than everything else I’ve been doing, even if it is for free, right now.  Something approaching five hundred times as many people have downloaded Dragons’ Truth from Podiobooks.com than have purchased a copy of the paperback (not counting sales to family) – that’s a huge multiplier.  Unfortunately, for whatever reason, it hasn’t translated directly into interest in my other podiobooks or in sales of my paperbacks or eBooks.  Gotta keep it up, though.  Gotta keep working on it.  Gotta get back to work, right now – I’m supposed to be editing together next week’s episodes of Forget What You Can’t Remember, right now.  Gotta go.

Not about Tools of Change

Last week I was in New York, NY for the first time in my life.  I won a free conference pass to O’Reilly’s Tools of Change for Publishing conference from Booksquare, managed to afford the airfare and hotel (Would you believe I flew to NYC, stayed for 3 nights within 1.0mi of the conference at Times Square, was fed the entire time, and flew home for under $550?), and had a great time.  I have tweeted a bit about it, from the conference, and I have many, many pages of hand-written notes I took over the two days of the conference I attended, but this post is not about Tools of Change.  I may (or may not – but probably will) blog extensively about it later.  There’s a good chance I’ll write a thousand words or more per page of notes, not to mention anecdotes about everything that happened between sessions and at night.  This is not one of those posts.

This post is about everything else.  This post is about how, in between the last two First Friday Art Walks (ie: basically in January), I painted 6 new paintings, recorded the audio for the podcast version of FWYCR (inlcuding 6 chapters ahead of where I needed to be), wrote 5 (mostly long) blog posts, did my taxes, et cetera, et cetera.  This post is about how, since the February First Friday Art Walk I haven’t painted anything new, have only written this blog post, and have only finished the single chapter of MEPod that was due today.  This post is about how I don’t know when my next book will be ready for publication, or what book it will be.  This post is about how I occasionally notice that I don’t have a “marketing strategy.” This post is about feeling insignificant, helpless.

After this month’s First Friday Art Walk in downtown Phoenix (I show among the vendors known as “Roosevelt Row” – the booths in the blocked off streets of Garfield between 4th & 6th, on 5th between Garfield & McKinley, and starting next month on 6th as well – I’m there every month, I pre-paid for all of 2009, and you can see/buy my art and/or books in person there for cash), I sold two paintings.  Did not sell them at the Art Walk, one because I don’t take credit cards on site, the other because there wasn’t a convenient ATM, but sold them after being seen there.  Gladly drove across town on Saturday to deliver one (after processing the payment through Google Checkout) and to a different part of town on Sunday to deliver the other.  I’m always glad to put my creations into the hands of people who appreciate them.  People who love them.  People who are excited to be able to see them again and again.  These kind of sales are awesome.

Very early Monday morning I left for NY. Thursday evening I returned to Phoenix.  Friday I did laundry and tried to recover from the conference & the trip.

Saturday I had another Art Walk / Art Fair, this time at Angel’s Serenity in North Phoenix/Scottsdale.  The Angel’s Serenity Art Fair is a Saturday, daytime event.  It had better turnout when the economy was in better shape (and when there was an open coffee shop involved – since gone out of business), but I still feel it’s worthwhile to show there.  It certainly doesn’t cost anything but my time and effort.  Sold a few books (You’ve seen the new books, right?), about half to returning customers.  That’s my favorite and most reassuring sort of customer, the ones who have bought my books before, read them, and want to buy the new books, too.  That’s the basis for my publishing model; to build an audience of people who will continue buying my books as I continue to write them.  Didn’t move any art at the Art Fair, but a past customer and I spent a lot of time discussing the 5 or 6 pieces he wants to buy – if only I catch him at the right time of the month.  I’ll follow up with him after the first of the month.

Writing it out, I know it hasn’t been a lot of time – especially since the conference was actually work.  Yet I feel unaccomplished, so far.  Dilligent, yes.  I recorded three more chapters of FWYCR yesterday, and worked on trying to figure out what to do about the final main character’s voice – it needs to be distinct, striking, but not distracting or confusing.  I edited, mixed, compressed & posted chapter 15 today, went to two banks and a book store, and am writing this blog post.  I’ve been working on some other ideas (more below) as well.  Still, I feel I haven’t done enough.  On the other hand, a big part of why I chose not to buy the big TV was so that I would be able to work longer without stress and worry – so that I would be able to go at my own pace without having to freak out about whether my art & writing were bringing in enough money on a day-to-day and week-to-week basis.  So I’m trying not to freak out.

I’m also looking at some new projects.  I’m considering designing a deck of cards – you can think of them like tarot cards or fortune telling cards, though I’m developing them largely from scratch.  I’m working out some planning and manufacturing ideas already, starting work on basic artwork & meanings.  Probably a set of 50 cards – thinking of maybe putting it out as a “deck” of moo business cards, actually, though I haven’t fully considered all the different custom card-deck printing options out there yet.  Feel free to suggest someone in the comments.  Then, in parallel with developing the deck, write a book explaining the cards, their meanings, and how to do a “reading” from them.  Publish the book & make the cards available – because I can, and it interests me to do so.  Not sure how to market such a thing, and certainly can’t bundle the cards with the book via Lightning Source, but it’s an idea.  If I decide to paint the images for the cards, that could mean up to 50 new Mini-Paintings – I’d want to do them at a size I could scan with the equipment I have, so probably 8×10″ or smaller canvas or canvas boards.  Or perhaps illustrations on paper, but then I’d have to mount/mat/frame them.  bleh.  But either way, that could be a gallery show I could shop around.  Hang the originals on the walls, sell the cards & books (& originals), and have me (someone) do readings for guests all night/nights.

I’m also increasingly thinking of trying to put together a music “album.”  Probably a “Christian music album,” at that.  I keep having to compose my own music for the podcasts (because I’m quite stubborn and independent) and thus to think about music, to design music, and to practice with its creation.  I’ve been vaguely thinking about creating music since middle or high school, but have rarely stuck with any physical instrument for more than a few weeks at a time & have never studied musical composition.  Having Garageband in front of me several hours a week, listening to music I’ve composed play behind my audiobooks, it’s been pushing me more and more toward writing songs & putting together an album.  That, I don’t have outlines or plans or marketing plans for (yet), unlike the cards/book thing above, but it’s rolling around in my head, closer and closer to the front all the time.

Which brings me around to what may be a lack of focus.  If I’m writing/composing/recording/producing an album of Christian music, am I focused on art?  On writing?  On publishing?  I’ve squeezed the designing of a deck of fortune cards (did you know the Old Testament  condemns divination?) into the art/publishing worlds with the hand-painting of the art & the writing/publishing of a companion book, but has my focus slipped?  What happened to the anthology of short stories I was working on last year?  When is UTFBF-RoaAP: Book Four going to be written?  Will I paint anything other than these cards any time soon?  What about my next podcast novel (due in April)?  What about marketing?

Marketing?  Fuck.  I knew I was forgetting something.  I still haven’t figured out how to do marketing.  Sigh.

In other news, since my books are increasingly apparent as some sort of idealized-communist propaganda, I’ve begun slogging my way through Atlas Shrugged.  The Fountainhead is next.  Then probably the Communist Manifesto, Wealth of Nations and Mein Kampf.  I’ve never read any of these, but time for reading is part of what I bought myself when I didn’t buy a 73″ HDTV.  Speaking of which, I’m going to go work on Atlas Shrugged right now.

A lot of podcasting

You’ve been reading a lot about it here because it’s been dominating my time and my thoughts a lot lately. In case you somehow aren’t aware, I’ve been podcasting my fiction and poetry via the Modern Evil Podcast, and simultaneously releasing my podcast novels over at Podiobooks.com in sync with my personal feed. My feed (the Modern Evil Podcast) has also included (in addition to the weekly, half-hour episodes roughly identical to the Podiobooks release) poetry and short fiction in mid-week episodes.

<complain>
What this means, for my time, is that I have effectively been running three weekly podcasts: The podiobooks feed, with just the novel, the Modern Evil Podcast Friday episodes, with the novel and alternate introduction and closing, and the Modern Evil Podcast mid-week episodes, with my poetry and short fiction. ~2.2x the recording and editing, 3x the mixing, converting, and uploading vs. doing one weekly podcast. It’s been a lot of work, and time and thought consuming.
</complain>

So, along with the upcoming release of my new book, Forget What You Can’t Remember (now targeting a January release), I’m going to be starting podcasting it. In fact, I’m planning to overlap the two novels’ releases, so that people who listen to the final episode of Lost and Not Found on Podiobooks can immediately go subscribe to Forget What You Can’t Remember and so that people who subscribe to the Modern Evil Podcast will -instead of going for a while without episodes- get an extra episode or two during the overlap. Now, here’s the lazy part:

I’m going to continue releasing on the MEPodcast at the same time as Podiobooks, but Forget What You Can’t Remember is already broken into chapters of roughly even length, each of which should be around 15 minutes long. I’m going to release one chapter at a time, twice a week, into each feed. No poetry or short stories in the MEPodcast during the run, just chapter after chapter of the novel. Also: because of the structure of Forget What You Can’t Remember, the majority of chapters have no “breaks” in them, and thus will have a somewhat reduced editing time and effort – a savings then multiplied by the double feeds.

The Forget What You Can’t Remember podcast should wrap up around mid-April, 2009, according to this release schedule. Hopefully by then I’ll have another book or two written.

Getting easier, getting better

Podcasting is getting easier, the more I do it. I’m either getting more confident, or more sloppy, the more hours of audio I record and put online. Today I put together this week’s episode faster than ever, partially because there was less editing required. The mid-week episode wasn’t so bad, either, and for a similar reason. That, I think, has something to do with another thing I think I’m getting better at: writing.

It isn’t necessarily going faster, or easier, during the actual writing. But especially as I’ve been deep in the midst of writing a spinoff novel to Lost and Not Found and my immediate flow into a spinoff of that while recording the audio version of Lost and Not Found, I’ve been able to see how my writing has changed. Or, at the least, to see how much my writing could be improved from what was in Lost and Not Found. Hopefully by seeing that I’m able to steer away from it in my new writing. Even just little things like maintaining tense consistently, or using the same version of a word throughout a book (ie: either the British or the American version, but not switching back and forth between the two), which I thought I’d corrected in the Second Edition of Lost and Not Found, are very frustrating. I don’t know how much time I want to keep sinking into that book, but it isn’t up to my current standards.

I’m writing something very strange, right now. I’m not sure anyone will understand it. I’m not sure what to do with it, this collection of stories. The strangeness, the expected failure to understand, are iterative. I see them in individual sentences & paragraphs, in each story, and in the collection as a whole. I’m not sure it’ll be book length when it’s complete. Maybe, but book length feels very far away, right now, and my list of stories yet to be written for it feels like it’s dwindling. Perhaps I will write a series of stories even further removed from Forget What You Can’t Remember, which are spinoffs of these spinoff stories and which show the stories of characters who are incidental to the stories of the incidental characters in that novel. I already have one in mind, actually. If it’s just the one, I’ll pretend it’s relevant. If I can come up with more, perhaps I’ll divide More Lost Memories into chunks.

I discovered in the last few days that NaNoWriMo doesn’t really matter to me, any more. Not in a giving up way, not in an apathetic way, but in the following way: This is my job. It doesn’t matter whether I hit your word count goal, as long as I reach a length that I, as the publisher, feel is ‘book length’. It doesn’t matter whether I hit your time goal, because if I finish early then great, get to work on writing the next thing sooner and if I don’t finish on time I still have to keep writing. This is my job. This is what I do. I write. I make publishing decisions. When one book is done, I work on another (I’ve got at least four books either partially written or entirely written and partially edited right now, with at least a couple more ready to be worked on, and an endless supply of imagination) and when that’s done this will still be my job. So it doesn’t matter. Not practically. Although: we did buy Little Big Planet as NaNo-bait, and we aren’t allowed to open it until both Mandy and I finish our books. So, there’s that.

Alright. It’s 5AM. This isn’t an early post, it’s a late one. Been up all night. Barely written anything. Even more fun, I need to be up on Saturday, during the day, for North Valley Art Walk, followed by an Iron-Chef-type battle (Pumpkin), followed by the NaNoWriMo all-nighter, followed by church, then probably the Scottsdale Art Fair, and then my Nephews’ birthday party. No, seriously, if I don’t get to bed on time tomorrow night I’ll be running from early Saturday morning until late Sunday evening on almost no sleep at all. Because my life is awesome. Time for bed. Whenever it is I get up, I’ll record an intro for the Modern Evil Podcast, mix the episode, and get it online, ASAP. I’m going to aim for …9AM? Someone call me at 9AM.