eBooks – Teel McClanahan

Here is a thing about eBooks

I want to read Let the Right One In, preferably on my iPhone. Mandy and I watched and enjoyed the film together, then she checked the book out of the library, read it & loved it. I didn’t get around to reading it when she had it out, so I re-requested it (it’s a very popular book & there are only two copies in circulation in the Phoenix library system, so it took a while) and it came in a couple weeks ago and … I still didn’t get around to it. I’d like to try reading eBooks (I basically never have), on my iPhone, and I’d like to see if having the book always available, in my pocket, makes me any more likely to actually get through it than merely having the huge block of paper lurking around the house, taunting me about not reading it.

Also, Mandy loved it so much that she has stated that she would like to read it again. So:

1) I could go to a book store and buy the book (the paperback is broadly available, on account of the movie), or just order the paperback from Amazon for … looks like $8.88 used or $10.85 new (or the hardback for $9.90 used / $14.69 new) … then we’d own it & I’d be able to read it and Mandy would be able to read it over and over, and we could even lend it out if we wanted to.

2) I could buy the kindle version from Amazon for $9.99 and read it on my iPhone. And only my iPhone. And Mandy can’t read it again without us buying or borrowing it again.

I can’t find the book as an eBook anywhere else (though admittedly I’m not experienced at trying – where do YOU look for eBooks?), so this may be the only e-option for this title. Amazon’s DRM means that I can either pay twice for the two people in my household to be able to read the one book, or buy the paper book and then a totally unrestricted number of people can read it. Let me rephrase: I can buy the electronic version for $9.99 and I’ll be the first and only person ever allowed to read that copy OR I can buy a paper copy for $8.88 that’s already been read by an unknown number of people and I can be one of many people who are allowed to read that copy in the future.

There is a reason publishers like DRM and dislike used books, and it has nowt to do with readers.

I believe that publishers should do everything they can to encourage reading as much as they can in every possible way that they can. I believe that anything publishers do that discourages reading, or that fails to encourage reading, is working against their own best interests. I believe that the amount of money society spends on reading material relates directly to how much people are reading – so that the best way to increase spending on books is to increase reading. Duh! Please, Macmillan, encourage me.

video: Publishing Revolutions

I’ve just finished a new video, on some of the exciting changes taking place in the publishing world (I recommend you watch it in High Quality & full screen, if possible):

If you watch it a couple of times (once to absorb everything I’m saying, then again to absorb the production techniques) you’ll see that … at the beginning of working on this video, last Monday, I had never done any 3D animation and only a modicum of modeling (mostly in SL), and had never used Kinemac before. (I bought the Macheist 3 bundle earlier this year, for access to that and BoinxTV, mostly.) As I worked for about a week and a half on this video, I became more and more experienced with the software, more aware of what it was capable of, and more comfortable doing more advanced things with it. So at the beginning, the big 3D text is pretty neat, but by the end I have an entire bookcase of individually hand-animated books leaping in and out of a box.

There’s things I’d like to change about it. Not just improving the animation in the first half, either.

On Demand Books is now saying they’ll have two million titles available by years’ end, rather than one, for example. Plus, I feel like I may have represented the kindle more strongly than the iPhone – while I believe the 41million iPhones/iPod Touches in circulation worldwide, each with hundreds of individual book apps and at least 4 different major eReader apps, each with robust eBook catalogs and (coming soon) in-app purchasing will do significantly better and reach wider and have more of an impact than the roughly half-million, all-US-based kindles.

I’m already working on the script for the next couple of videos. More thoughts on what it means to have over 1400 new titles published every day. More thoughts on print on demand. Something about eBook pricing.

new eBook pricing – an experiment

Speaking of mood swings and mental instability, here’s another post about my books – with a totally different perspective from the last one. After reading a post about the results another author has had with experimental pricing, and considering the matter, generally and in terms of my recent frustrations, I’ve decided to try a similar pricing scheme. So, at least for the remainder of the summer, the eBook versions of my books will no longer be priced according to parity of margins.

I’ve reduced the price of the Kinde versions of all my eBooks, and then all the Smashwords versions of my eBooks, to under $2 each. Forget What You Can’t Remember & Lost and Not Found, for only $1.99 each. Dragons’ Truth & More Lost Memories for only $1.75 each. And on the Kindle, each of the first three books of the Untrue Tales From Beyond Fiction – Recollections of an Alternate Past series for only $1.50 each.

The Kindle versions, of course, can only be read on the Kindle. Sorry. The versions at Smashwords can be read on most any device – your PC’s browser or word processor (.txt, .rtf, & .pdf), the Kindle and other Mobipocket-compatible eReaders, Palm devices (.pdb), Sony eReaders (.lrf, etc.), iPhone/iPodTouch (via Stanza)… pretty much anything. And yes, for reasons I’ve stated clearly before, there are still free versions available for those of you who either 1) can’t afford to pay and/or 2) refuse to pay.

This is an experiment. Tell your friends. Twitter about it. Link to it. Set up an affiliate account at Smashwords & take a cut of every sub-$2 sale. ($0.15 here, $0.18 there, repeat hundreds or thousands of times & it adds up!) Copy it. Compete with it. Blog about how you think I’m devaluing my content. Blog about how you think I’m building my reader base. Blog about how you think Amazon’s 65% cut is terrible and I’m a fool for even publishing a kindle version. Or ignore it. If unit sales increase over the next couple of months, which is what I’m hoping for, great! I’ll keep the prices low. (Sub-$2 low? Maybe…) If, by the end of the summer, unit sales haven’t changed (or haven’t changed enough that my significantly lower per-eBook take gets close to my current -relatively low- sales numbers), I’ll put them back up. Maybe put them up to a $9.99 price point & see if “fitting in” increases sales. Maybe split the difference.

So give one (or all) of my books a try. The prices are low enough that it’s worth the risk of not liking my writing – but if you like to think, I think you’ll like my books.

Update: In super news, it looks like Amazon updated the list prices of my books without updating the actual “kindle prices”… ie:

No idea if/when they’ll get this corrected, but I’ll keep an eye on it. Theoretically, this means that if you buy one of my books for your kindle right now, you pay ~$7 and I get ~$0.60. Wheee!

Contest, contest, who’s got my contest?

As you may already be aware, my last contest (Tell me what Forget What You Can’t Remember is about, and win a prize!) didn’t reach as many people as I’d have liked, didn’t have as broad a response as I’d have liked, and didn’t give me as many well-thought-out answers to the question as I’d have liked. There was a lot not to like about how it went. Since that time, I’ve been thinking about what to do about it. I’ve only recently responded to the two winners, letting them know they’ve won and requesting their information so I can send them their free books.

Now, I’m going to try to turn something disappointing into something a little bit better. I’m going to change the nature of the contest, and the reward. The idea now is to have an open-ended opportunity for anyone who reads my books and wants to try another. Anyone, at any time, for any of my books, who can provide something to help me sell my books that’s better than what I’m currently using can win a free paperback of one of my books of their choice.

If that’s a better answer to the question “What is this book about?” – great! If that’s better marketing copy, a better “elevator pitch,” a blurb from another author that I can put on the cover & the website, or even an entirely new cover image – wonderful! If that’s an insightful blog post, or a detailed review (not necessarily positive), or a thoughtful analysis of character, theme, plot (or lack thereof) – I look forward to it! Be creative! Write a spin-off or sequel, a short story in the same universe, a song or a poem, shoot a video, or create any other derivative work (automatically allowed for non-commercial uses, since all my novels are available under a CC BY-NC-SA 3.0 license) – and you’re a shoe-in!

As before, simply email your entries to me at teel@modernevil.com – perhaps containing your entry, or perhaps linking to your blog / a review / a video – and I’ll consider all entries using my personal judgement as to whether you’re doing a better job marketing my book than I am (which shouldn’t be hard – Marketing is not one of my strengths). Every time I receive an entry that I believe will help sell books, I’ll send out a signed paperback copy of one of my books (their choice) to the entrant, and I’ll get my marketing efforts updated to incorporate the new materials. So go, read or listen to one of my books, and think about how you might let someone else know about them.

Void where prohibited. No purchase necessary: You can read the eBook or listen to the podcast for free. Officially open to US Residents only – but only because I don’t want to deal with shipping books internationally. You can still enter from anywhere and, if you’re willing to help me with international shipping, get your free book. Winners will be selected by whatever method I want – probably I’ll just pick the entries I think are best, but I’m not ruling out asking people on Twitter or some such. Contest runs until I don’t feel like it anymore – which probably means it never ends, since when wouldn’t I want to sell more books? By submitting an entry you are granting me an unlimited, nonexclusive right to use your entry and any derivations thereof for any purpose, including commercial – ie: the point of having better marketing material is to be able to get more people to read and/or buy my book, so I need the right to use the best entries to that end. If you create a derivative work & would like to license it for commercial use (ex: you want to be able to make money by writing a sequel and selling it yourself), we can talk. I’m open to that, too.

Contest: What’s FWYCR book about?

“What’s the book about?” – It’s the question everyone asks, and they want a quick and easy answer. People who think like marketers want it in the form of an “elevator pitch” and people who browse in book stores want my book covers to fit neatly into the patterns they expect – but everyone wants a fast, easy way to make a snap decision about the book.

The problem I have with this is that if I could have expressed what I wanted to express in a hundred words or less, it wouldn’t have been a book, it would have been a business card!

So, I’m having a contest:
Tell me what my book is about, and you could win a prize. As Forget What You Can’t Remember draws near to its final podcast episode and people all over the world hear its convoluted conclusion, I thought the time was right to ask readers and listeners this oft-repeated and oh-so-important question. But what are the prizes?

One (1) First Prize: I’ll name a character after you in my next novel & let you decide whether that character lives or dies, plus send you a signed paperback copy of one of my books (your choice).
Two (2) Second Prizes: I’ll send you a signed paperback copy of one of my books (your choice).

How to enter:
Email your answer to the question “What is Forget What You Can’t Remember about?” to teel@modernevil.com. The deadline for entry is May 1st, 2009, two weeks after the final chapter goes live at Podiobooks.com.

Void where prohibited. No purchase necessary: You can read the eBook or listen to the podcast for free. Officially open to US Residents only – but only because I don’t want to deal with shipping books internationally. You can still enter from anywhere & if you win I’ll still name a character after you… and… I don’t know, maybe look up international shipping rates & customs paperwork? Winners will be selected by whatever method I want – probably I’ll just pick the answers I think are best, but I’m not ruling out asking people on Twitter or some such. By submitting an entry you are granting me an unlimited, nonexclusive right to use your entry and any derivations thereof for any purpose, including commercial – ie: the point of having a better answer to this question is to be able to get more people to read and/or buy my book, so I need the right to use the best answers to that end. I will be running a very similar contest for both Lost and Not Found and Dragons’ Truth in May, in case you want to go read and/or listen to those books & prepare your answer in advance.