New Video – On Margins

I should probably have posted this here last week when it went up on YouTube, but better late than never, eh?  I’ll go figure out where to cross-post this to modernevil.com … when I get around to it?  Look, posting this is effectively procrastination vs. editing tomorrow’s podcast episode.  Ooh, I should go Twitter to procrastinate posting this. I love multi-dimensional procrastination, especially when every little step along the way is part of my job, part of building my brand/community/audience, and/or part of being a full-time creative.

What’s the video about, you ask?  Umm… it’s about how I, Modern Evil Press, have decided to handle pricing of the for-pay text versions of my books, including the paperback & eBook versions through various sales channels.  There is another video needed, to cover the alternatives being explored by other publishers, especially re: eBook pricing, and I hope to have it up in a week or two.  (A lot going on right now – did I tell you I’ve started screen-printing T-Shirts?)  Here it is, I encourage you to watch in “High Quality” if your bandwidth allows:

Dragons’ Truth eBook updated

The kindle version of Dragons’ Truth, my All Ages / Young Adult novel, has now been updated to look a lot better than what has been there for most of the last year.  It took about four hours to go from the source document to a well-formatted kindle version, this time – I’ve got a pretty functional “workflow” now that I think will continue to serve.  I should probably write it down.  (It certainly didn’t hurt that Dragons’ Truth is >50k words.)

In addition, Dragons’ Truth is now available through Smashwords in all the formats they offer (and directly to your iPhone or iPod Touch through the Stanza app).  Going from the kindle version to a Smashwords version I was happy with took about 40 minutes.  It would have been 20 minutes, but I wasn’t happy with how the Chapter headings were coming through, and I had to switch to my PC to get the result I wanted.  Some difference between how TextEdit and WordPad handle .rtf files means that as picky as I am, I have to do half the formatting in one and the rest in the other.  Very smooth.  No upload problems, formatting came out as expected, go have a look for yourself.

Four books down, three to go.  (Not counting the poetry.)  If they all go as easily as Dragons’ Truth, I’ll have corrected kindle versions and Smashwords versions in as little as 15hrs’ work.

It’s 5AM.  I’m going to bed.  Tomorrow: no eBooks work.  Podcast work, instead.  Night.

followup on Smashwords & the publishing industry

Another of my books, Lost and Not Found, is now available through Smashwords – so you can download and read it directly on your iPhone or iPod Touch through Stanza.  In addition, I’ve updated the kindle version of the book – there was something strange going on with the left margin in the one that was available before, but it should be corrected now.  (Sorry about that.)

I had some difficulties with Smashwords over the weekend – I kept trying to upload my book and it kept timing out or getting stuck or something.  I was time consuming to deal with, because it would often freeze up on an actively loading page that said it was working and not to refresh.  So I would wait what I was sure was long enough before interrupting it.  I thought it was possibly on my end, to before I even contacted Smashwords for help (they have a link at the top of every page that allows you to contact them with any questions, comments, or problems) I tried uploading through 4 different browsers on 2 operating systems, tried deleting cookies, checking over my code…

I did, eventually, contact Smashwords to ask for help.  And immediately had a response.  From the founder, Mark Coker (who I had several interesting conversations with at Tools of Change, last month).  We emailed back and forth and he went way above and beyond (especially considering this was taking place on the weekend – the bulk of the back and forth taking place on a Saturday night!) to try to figure out why my book wasn’t going through the meatgrinder.  Eventually, looking at the HTML I was feeding it, he ran it through the W3C validator and discovered that I had some errors.  Okay, that’s my fault.  (Then we each went out for the evening – neither of us is staying in all night on a Saturday night fiddling with eBook conversions!)

Turns out that when I had initially exported from Adobe’s software to HTML, it had both put in the incorrect doctype and had failed to close the head tag.  WTF, Adobe?  I fixed that & still had trouble, but Mark was there trying to help along the way.  Sunday I didn’t work on it, and since he hadn’t heard from me and we hadn’t had it resolved yet, he even followed up with me this morning.  (Right after I’d got everything working, actually.)  The meatgrinder doesn’t seem to like big HTML files (it works best with Word .doc files, I’m told), but Smashwords has amazing/fantastic/excellent/astounding customer service and a real dedication to helping authors/publishers and to creating a tool that works.  They’ve earned a lot of loyalty from me by actually caring about doing a good job and supporting the authors they’re trying to provide a service to.

Now, how did I get it working?  I just used TextEdit (on OS X, where I do most of my work) to save the HTML file as an .rtf, adjusted font sizes a bit (TextEdit seems to make everything a couple of sizes bigger), and Smashwords’ meatgrinder worked great.  So if you’re thinking of uploading your books to Smashwords, first look at their style guide, but then try to upload a .doc or .rtf file.  It should give you awesome output.

Which brings me around to the other subject I wanted to address: Why does the publishing industry use Microsoft Word as the de-facto standard for writing/editing/et cetera?  Word isn’t good at handling book-length manuscripts.  It isn’t good at multi-user editing, tracking changes, and the like.  It isn’t good at layout.  I’m not sure what it’s good at.  I’ve used the Windows versions and the Mac versions, and I even wrote a book in it once. Ugh.  It’s terribly unstable when you have a document of book length. How does the publishing industry function?  As soon as I had Apple’s Pages available, I imported from my Word .doc (cleaned up the formatting) and the stability, speed, ease of editing and layout was instantly orders of magnitude better.  Pages wasn’t really designed for book-length documents, either -its strength is the brochure and the full-color newsletter with lots of pictures and complicated layouts, not the block of text that is a novel- but at least it handles them well.  After the first version, Pages refused to output text in CMYK, which is a bizarre sort of a problem that means it isn’t of much use if you’re outputting for a professional printer, but for the couple of books I wrote in it, it was oh-so-easy.  And stable.  Never crashed, never froze, didn’t get slower the more I wrote.  Nice.

Of course, since I do have to do professional layouts and put out files my printer can use, I started using InDesign for layout… and then, for my last book, I just wrote the first draft directly into an InDesign template.  I was able to make layout decisions as I was writing the book, so that – when the first draft was done, so was 90% of the layout work.  Editing in InDesign (for the one person that I am) is simple enough -easier than Word, though not as smooth (yet) as Pages- and I can immediately see how my changes will look when printed.  I don’t know for sure what layout software is ‘industry standard’ -though anecdotally I have an impression that InDesign is fairly widespread in use- but I’m sure it isn’t MS Word.  So why do they do everything else in Word?  Why are all the tools designed assuming that I’m going to work in Word, Smashwords & kindle included?  Word is terrible at this sort of work.

For writing, I’d rather use something like Scrivener or even just WriteRoom.  For layout, obviously I’d use a professional layout software (which Pages does well enough – too bad about the CMYK).  Why Word?

I think it’s the ongoing acceptance of standards like the industry-wide use of MS Word that are indicative of why old-school, big publishers are going out of business.  They aren’t thinking clearly about what would be the best way to do what they’re doing, they just keep doing it the same way they’ve been doing it.  If you aren’t looking forward, if you aren’t concerned with whether you’re using the best tools for the job, you’re going to face stiff competition from those of us who are.

For now, I can give Smashwords the .rtf files it likes.  No problem.  But XML is the future (and, yes, the publishing industry is trying to figure out how to integrate XML into its MS Word-based workflows.  Seriously.), the open epub standard is the future, and I talked to Mark about it at ToC and hopefully, eventually, the meatgrinder will be able to take the soon-to-be-worldwide-standard epub format and grind it out into all the old, dying, proprietary formats.  And hopefully someone will create an easy to use tool for originating documents in XML – that doesn’t involve plugging something into MS Word.

making eBooks

eBooks are still a bit of a headache for me. Smashwords helps.  Last year I had to manually convert my books into 8 different formats (each) by hand.  Actually, I just quit after I hit 8 formats.  There are a few other formats I couldn’t manage to get my books converted to for free.  Now, I’m thinking maybe I only have to re-create each book 3 times: I take the paperback (which gives me 1 PDF), convert it once to make a printable PDF, once for the kindle, and once more for Smashwords, which will then give me my book back in eight more formats.  (All DRM-free, of course!)

The PDFs are easy.  I already have to do the work in InDesign to create the paperback, and Adobe software loves to output nice PDFs.  Adobe recently announced that they’re updating their software soon to create epub files easily, which would be nice, but Smashwords seems to do a better job, right now.  Note to people not in publishing: epub is the future of eBooks.

Making a well-formatted document for the kindle is … well, I’m getting better at it. Luckily I’m not doing anything fancy with my books.  No charts, no pictures, no tables, no complex layouts… well, not in the books I’ve been putting in, so far.  My poetry can wait.  Because it’s going to be a headache, and probably won’t ever sell in volume sufficient to cover the value of the time I’ll have to spend to get it looking right on the kindle (and will never look good in most other eBook formats).  I’m just putting novels in. Still, I have to go through each book line by line manually marking it up.  Then, because the kindle has a limited range of fonts and doesn’t support extended characters, I have to go through basically character by character and -in some cases- not only change to characters without diacritical marks where I’d used them in the original text, but also rewrite entire sections where the use of specialized fonts and unsupported characters are actually integral to the text.

bleh.

Last year, before Smashwords, I would have had a similarly frustrating process to go through six more times, once for each of the other formats’ idiosyncratic proprietary requirements.  Now, by simply doing a quick find-and-replace of Amazon’s proprietary page break tags with a few line break tags, I can upload the well-formatted HTML file I created for the kindle version to Smashwords and -pretty much- get a good output within a few minutes.  It’s still lacking the extended characters and custom fonts of the original/paperback version, but most of the eBook formats don’t support that stuff, either.

I’m still developing a “workflow” for eBooks, probably go through and do the main markup in one pass, then save it out as two files & add the kindle markup to one (& remove special characters) and the Smashwords markup to the other.  I’m not really much for “workflows” but its something I’ve been thinking a bit about, lately.  At Tools of Change 2009, there were multiple, competing products in the exhibition hall & various presentations trying to help publishers manage their “workflows.”  At the upcoming ABPA conference (which I don’t plan on attending), one of the six sessions (the rest of which are trying to address the future of publishing via subjects like: alternative and online sales channels, online and social marketing, et cetera) is about creating and managing production workflows.  Apparently this is a problem area for publishers.  Apparently, solving the “workflow” problem is a very cutting edge, future-of-publishing sort of issue.

So I’m thinking about it.  Workflow.  Huh.  I’ve got some notes.  Maybe if I “plan” a “workflow” for my next book, it’ll go more smoothly?

What am I talking about?  The main hiccups in my last two books’ production were 1) Lightning Source not meeting their contractually stated production schedules and 2) volunteer, unpaid proofreaders taking unpredictable periods of time to get back to me.  One of these things I can’t effect, and the other I can only fix by spending money I can’t afford to spend.  Maybe I should add “wait an indefinite period for proofreaders” to my workflow.  Or maybe I’ll research reasonable time periods professional, freelance proofreaders take and how much they charge and negotiate expectations and/or my budget to find a reasonable solution.  Otherwise, my production of books works pretty smoothly.

I seem to have gone off topic.  Sorry, it’s late.  Maybe I’ll go to bed.  Ooh, but first I should link to my latest eBooks.  The eBook of Forget What You Can’t Remember is available in the Kindle Store for less than $8.99, at Smashwords for $3.99, and for those of you who can’t afford that price or don’t have a credit card, as a free eBook in a whole mess of formats.  The eBook of More Lost Memories, a companion collection of short stories, is available in the Kindle Store for less than $8.35, at Smashwords for $3.99, and if you can’t afford that price or don’t have a credit card you can email me for a free copy.  Enjoy:

I’ll be re-working all the eBooks I did last year soon, too, to get them on Smashwords.  I’m excited about Smashwords largely because of their partnership with Lexcycle – which is to say, because it makes my eBooks available for sale to iPhone users, in an iPhone-compatible format, and through an increasingly easy-to-use iPhone app-based storefront.  If you have an iPhone, download Stanza and take a look for yourself!

E-Books coming online

Alright, it took me roughly twice as long as I was hoping to get this far, but I’ve spent roughly 32 hours of the last 40 working on getting my books converted to a variety of E-Book formats and uploaded to my site and a couple of others. There’s still work to do (I have to fax some paperwork to Lightning Source to get set up for E-Books there, and maybe convert to a couple more formats for that), but I’m as done as I can be for right now.

Which is to say that my novels are now available as screen readable PDFs, printable PDFs (galley-like layout), basic HTML, RTF, Mobi, .epub*, and plaintext files. They are also available for purchase on the Amazon Kindle. All my print books (including poetry) will (soon?) be fully searchable on Google Book Search & purchasable via same as E-Books. After I get them set up via Lightning Source, they will also be available for purchase through all major online E-Book retailers, but that could be a couple of weeks.  Oh, and I also created preview PDFs of my poetry books – I don’t want to give those away for free in their entirety, and think their format doesn’t work as well as E-Books.

Starting tomorrow, I’ll be recording audiobooks almost full time for a while, and accompanying videos soon thereafter. For now: sleep.

*I’m not sure that my .epub files are formatted correctly – I couldn’t get several of them to open with Adobe Digital Editions, but they did open in other readers. I haven’t tested them on my PC yet, only my Mac.  Anyone use the .epub format who might be willing to assist with getting these to work better / look better?  Thanks