So, as I mentioned the other day, I designed a flyer to advertise modernevil.com – This weekend, Mandy and I selected a paper color (goldenrod, not too yellow, not too bright, eye-catching but also differentiated from the fluorescent yellow and orange flyers everyone else is posting), found some cheap copies (2c/copy at the UPS store at Dunlap & Central in Phoenix, if you pre-pay for 1k), and spent several hours cutting the little tear-off strips at the bottom of 250 pages. In the unlikely event that every strip gets torn off every flyer and all those strips convert to new readers, that’s 3,000 new readers. If some of them actually buy books – hooray!
Of course, that’s all dependent upon finding 250 places to post the flyers. (I’ll ignore for a moment the hundreds or thousands of people who will walk by each posted flyer without even seeing it, the dozens who will see it but not be interested, and the few who will be interested but lose the tiny strip of goldenrod paper they shoved in their pocket. First it has to be somewhere, and only then can it become ineffective!)
Yesterday, after stopping by the bank and Discount Tire (to pay for the tires I ordered – I get to go back Thursday afternoon and wait for them to actually get put on (ooh – I won’t really have internet access there to distract me, maybe if I take my laptop (or a pad of paper) I can get some work done!)), I started driving around a few places to see if they’d let me post the flyers. And to stop in to any independent book stores I saw, to see if they’d carry my books. Continue reading Hand-advertising; posting flyers