Numbers for September 2010 & Q3

Podcast audiobook downloads are WAY down, dropping 40% to 60% for nearly all titles over the last three months. My total podcast downloads has been dropping all summer, by up to 21% each month, and after dropping at a slower rate per month over the spring is fully 64% lower than at its peak in December of 2009. The 3 new audiobooks I’ve released since then have not helped much to offset this trend, contributing less than 5% to the total downloads so far this year.

Here are the eBook and Podiobook download numbers, as usual giving the total of eBook downloads, the total of Podiobook downloads, and the more-accurate (re: # of people who dl’d a full book) total downloads of the final episodes of each Podiobook, as: eBook/total-PB/final-PB

  • Lost and Not Found: 4945718
  • Dragons’ Truth: 9857255
  • Forget What You Can’t Remember: 1041,76551
  • Untrue Tales… Book One: 691,594134
  • Untrue Tales… Book Two: 761,852122
  • Untrue Tales… Book Three: 5587794
  • Cheating, Death: 62,988197
  • Lost and Not Found – Director’s Cut: 226037
  • More Lost Memories (full): 236239
  • More Lost Memories (ind. stories, eBook only): 0
  • Time, emiT, and Time Again (full): 1943 / N/A
  • Time, emiT, and Time Again (ind. stories, eBook only): 1
  • Total for all titles: 46311,670747
  • Total YTD: 4552174,65312,031
  • Total all-time: 12,974354,75423,150

Free eBook downloads have remained relatively flat all year, much more stable than during either 2008 or 2009. eBook sales, actual paid sales, are still small enough that a shift from selling four or five to selling three in a month is not statistically relevant. I sold 3 eBooks in September, one copy of Untrue Tales… Book Three on kindle, one copy of Cheating, Death at Smashwords, and one copy of the TeaTA short story Oracular Offspring at Smashwords. (I also had 10 free/coupon eBook downloads at Smashwords, half of them Cheating, Death.) That makes for $8.78 from my cut of eBooks sales in September. Wheee, the kindle 70% royalty makes a big difference – & is now also coming to me from UK sales (none of which I’ve ever/yet made).

I forgot to mention it last month, but since it’s happened 2 months in a row: I also sold 2 paperback copies of Cheating, Death via wholesale/LSI in each of August and September. I net $2.44/copy, so that’s $4.88/month or $9.76 for all four. While looking that up, I noticed that in June I sold 2 copies of Forget What You Can’t Remember via wholesale/LSI, earning $4.50. Not sure where these sold, exactly, but probably not Amazon, where their sales ranks are in the multi-millions (and could drop into the hundreds of thousands with just a couple copies moving per month, from what I hear); maybe book stores I’ve never heard of (or a certain horror book store I have) are shelving/selling them.

I should ask. *scoots off, sends a DM* If an actual bookstore is shelving/selling my zombie book, I’ll keep the discount at 50% indefinitely, rather than follow my new plan of dropping the discount to 20% after the book has been out a year. *twiddles thumbs* *waits for DM reply* Because really, yes, it’s still cool that a bookstore ever voluntarily shelved my book. The ~$3 more/copy I’d get from online stores doesn’t seem worth the cost of removing it from a physical bookstore, especially if it’s actually selling there. Plus, as an author, a reader, and a publisher, I’d rather do something nice for an indie bookstore who was willing to do business with me than to do something that was only intended to bring in more money from online bookstore sales. As you may have noticed, I almost always prefer doing something nice over making money.

In other news, I just finished writing Untrue Tales… Book Four. Now I just need to read, edit, re-read & copyedit, share with my Beta Readers & incorporate their feedback, design a cover, write copy, and do eBook layout & conversion for it. While writing Book Five. Before the end of the month. So I can write Book Six for NaNoWriMo. (because I’m crazy)

Next/new writing project

First: No, I haven’t painted anything recently. In fact, I’ve only painted one thing since the first week of February, and that was the cover of Time, emiT, and Time Again. I’ve put some effort into reading through part of the correspondence art course, but I haven’t finished working through it and I haven’t done more than a few sketches. I don’t know whether I’ll be showing at the Art Walk in September or October, but at the current rate, if I do, it’ll be all “old” work. (Not that 99% of people at the Art Walk would know.) Now:

I’m working on Untrue Tales… Book Four. I know I mentioned it on Twitter/Facebook, but in case you haven’t been following me; I began writing Book Four while I was in Las Vegas recently. (During the day while we were there, my wife Mandy was at a teaching conference, so I had plenty of time to work. Evenings were for having fun.) I got about 5700 words written in Vegas, and haven’t added a word in the three weeks since. Actually, I’ve been pretty darn depressed lately -including the last three weeks, comicon, Vegas, and for quite some time before that. I’m a bit surprised I was able to write anything at all. Luckily, I’ve been working on feeling a bit better and in the last week or two, and while I haven’t managed to get any actual writing done (and have actually experienced stress to the level of physical pain the last two times I tried to sit down to work on Book Four), I have been working through the story quite a bit.

I’ve seen/remembered quite a bit of the rest of the story, and it looks like instead of 7 books (or more) as I recall originally envisioning, the story will be well told in 6 books. The first three are done, you can read them now. I should have Book Four done within a couple of months. (ie: before NaNoWriMo’10) Then maybe I’ll write Book Five for release in early 2011 and Book Six for release in mid- or late-2011. I am planning on keeping them all very close to the same length as each other and as the first three books. The writing may (or may not) go quickly through all 3 books, one after the other, but I’m beginning to get used to the idea of investing months per book for editing/preparation/recording in advance of an official release.

I’ve just looked at a calendar, and if Book Four is ready by October 8th & I start podcasting it on the Modern Evil Podcast that week (immediately after TeaTA finishes its run), then it’ll run out in mid-December… Two more books of the same length would be another 5 months of episodes, if posted back-to-back, which would put the release of Book Five in December 2010 or January 2011 and Book Six in March 2011. Which I suppose would be alright. The first three were released in 2004, 2005, and 2006. I somewhat wish I could release the next three in 2010, 2011, and 2012… but I also don’t like the idea of sitting on a finished book for a year or more… and I kinda want to get all three books written as quickly as possible.

Of course, pre-2008 I was only writing/publishing about one book per year.

Now, for the release, I’m thinking of doing a modified version of what I’ve been implementing with my more recent releases (though certainly in line with the current availability of the first three Untrue Tales… books). I’m thinking of releasing the individual books 4-6 as eBooks and audiobooks and not as individual paperback books, then putting out the second trilogy as a combined paperback after all three books are done. I brainstormed a variety of models for putting out various other combinations of paper/eBook/audio at various intervals, doing various fundraisers, even thought about limited hardback releases, but due to the expense of paper (and the miniscule interest I’ve seen over the years in the individual books in the series in paperback) I think this will be the most reasonable plan. Then, maybe, I’ll look into doing a limited hardback release encompassing the full series.

On the writing itself: (Possible spoilers ahead) I haven’t written -or been in the mindset that created- books in the Untrue Tales… series for over four years. Since then I’ve been through a variety of life changes, not the least of which was my marriage in 2007. Despite Trevor’s having been reunited with his wife at the end of Book Three, their being together for the remainder of the series, and Book Four being about their life together before his being exiled to Earth, my relationship with my wife actually distances me from the relationship Trevor has with his wife. Writing Book Four has been an emotional stumbling block since (perhaps) 2005, and is the primary reason I’ve not previously continued the series. It was supposed to be about Trev & Toni’s love story, which led directly to his exile on Earth… and writing the core of that story is one I may never be able to do.

Luckily, upon examining the way the story needs to be told and how events unfolded prior to Trevor’s exile, I discovered that the emotional core of and the how-they-met-and-fell-in-love part of Trev & Toni’s story doesn’t get told in Book Four or (probably) anywhere in the series. Book Four is still nearly-all-flashback to what led Trev into exile, as told by Toni, but she’s keeping a vital element secret. Something that won’t be revealed until the cliffhanger ending of Book Five. Something which, since she’s keeping it secret (for good reason), means she won’t be telling the story of how they met, fell in love, et cetera, either. This takes a huge weight off my back re: writing Book Four.

I’ve also discovered that the tall man, the closest thing to an antagonist in the first 3 books, figures into Trev & Toni’s backstory and into future books – would you believe he’s actually a complex, sympathetic, and manipulated character? His love story, I get to tell.

Most of the rest of what I have planned, I can’t tell you about here. It would give too much away. But it’s going to be awesome. The main battle sequence in Book Five is mind-blowing, and the twist at the end of Book Five… well, the main storyline has been planned from the beginning, it’s just a few details that have needed ironing out. Most of which happens in a process very similar to remembering something that happened to me long ago… or far into my future. It’s hard to tell the difference, sometimes.

It’s coming. If you want to get early access, you can volunteer to be a ‘Beta Reader’ – you’ll get to read the books before the general public does, in exchange for giving me feedback on them. You don’t have to be a professional editor, you just have to be an interested reader (and familiar with the first three books in the series).  Email me, or comment below, if you’re interested.

Time, emiT, and Time Again is now available

My new collection of science fiction short stories and essays, Time, emiT, and Time Again, is now available in paperback and as an eBook. I’ve also begun releasing the short stories as individual eBooks; I’m planning to put them out gradually over the month of July (partially to keep them on ‘new eBook’ lists a bit longer), though I’m keeping the essays for people who buy the entire book. Quick links for where to buy:

I’m already working on the audiobook version; if you subscribe to the Modern Evil Podcast, you’ve already heard some of it. It should begin running on Podiobooks.com in August, after More Lost Memories is complete there. Actually, I’ve already recorded the entire book, but still need to do most of the audio-editing… and I need to work on the music a while longer. I’m not happy with my first few attempts to compose the intro/outro music for the audiobook. Definitely not doing book-length bed music for it, but I’m a bit blocked on coming up with a melody/sound which encapsulates the entire collection.

I’m pretty happy with the finished book. After reading and re-reading the book over and over again in the last few weeks, it feels pretty solid. In case you’re wondering: I read each story aloud as soon as it’s written, for any immediate/obvious edits. About half the stories in this book were written a couple of years ago, so -while they’d already received quite a bit of editing- I re-read them recently, as well. Then when I’d written the first nine stories & essays, I re-read the entire book (aloud, again) before sending it to my Beta Readers. (Then I wrote the final story, Buying Time.) Then after I’d got the final feedback from my Beta Readers, after preparing the book for print, I printed out a proof and read that aloud (Finding even more errors!) before sending it to Lightning Source (my printer). Then I read it aloud again to record the entire audiobook.

The order of the stories and essays feels good. The balance between them is strong. There’s a wide variety of characters, time manipulations, and relationships. I’d have liked to have had more/longer essays, but that’s more a personal preference than that the book doesn’t work as-is; the essays currently in the book work well as brief interstitials between the stories, like a mental palate-cleansing. I’m happy with it, overall, and I think readers will be, too.

positive feedback

I was awakened yesterday afternoon by a phone call from an unfamiliar phone number. I always take calls from unknown, unfamiliar, and blocked phone numbers, preferring to lean toward optimism. Even when it interrupts my incomplete sleep cycle. (As I wrote in an essay in my upcoming release, Time, emiT, and Time Again, I live fairly ‘Unstuck From Time’ and the hours I sleep and wake drift casually around with little regard for the rotation of the Earth. In this instance, I had gone to bed a bit after 10AM and my phone rang a while after 3PM.) I answered the phone as politely as I could.

I do not recall the precise details of the conversation, but it began with a confusion. When the caller insisted that something must be wrong, that Untrue Tales… wasn’t all there, I immediately went into tech-support mode and tried to determine where their problem downloading might be. Soon, as they explained further and my mind wakened more, I realised that what they meant was that the story didn’t have an ending.

Which is correct. Only the first three books of the series are written, so far, and I have plans for at least another four (possibly six) books to complete Trevor’s story. I have been putting off continuing the story for the last several years. Book Four is supposed to be nearly entirely flashback, filling in the story that led to Trevor’s exile on Earth and separation from his true love, and I’ve worried that I won’t do the story justice.

I wrote & published (via Cafepress, originally) Book One in 2004, Book Two in 2005, and Book Three in 2006. In 2007 I began seriously working on starting Modern Evil Press, buying ISBNs, contracting with Lightning Source, and getting several books both in print and available for purchase everywhere. And got married. In 2008 I stopped working a day job and started being a creative full-time, devoting quite a bit of that time to creating audio versions of my existing books and writing Forget What You Can’t Remember and More Lost Memories, which were published on 1/1/2009. In 2009, in response to certain feedback from readers of FWYCR, I spent the better part of the year doing research on zombie novels, then wrote Cheating, Death. Then edited together the Lost and Not Found – Director’s Cut for sale as an eBook. So far this year I’ve put out the print edition of LaNF-DC and am nearing completion of this new collection of short stories and essays, Time, emiT, and Time Again. I’ve been busy.

Then, while I was working on Cheating, Death I had a few ideas for an alternate history universe where I could tell at least a few good stories. I’ve been doing a fair amount of research on the period and characters from which I intend to develop these stories from, but the task is far and away the most research-intensive project I’ve ever attempted. (Normally I prefer simply to write the stories and worlds that originate in my own imagination, rather than to attempt to start anywhere near actual history and real people.) So I’ve postponed it a bit, too. In fact, putting together (and expanding) Time, emiT, and Time Again was partially because I suspect that I might not feel ready for the first book to see print by the end of 2010, and I wanted to be sure to put out at least 2 new books this year.

On the other hand, I’ve received my first enthusiastic contact from a fan since Dragons’ Truth also led a few people to ask me if/when there would be a sequel. (My response to that is a question of where, exactly, one might go from the end of Dragons’ Truth. As soon as someone has a reasonable idea, I don’t see any problem with pursuing it.) I know thousands of people have downloaded the eBook and Podiobook versions of each of the three Untrue Tales… books, but the dropoff in readers/listeners from Book Two to Book Three is fairly significant, feedback & reviews are sparse & mixed, and I’ve long suspected that people aren’t getting to the end or don’t like the series very much. The only people who, prior to today, had asked me about continuing the series were people who hadn’t read it yet and were avoiding it because it was unfinished.

Actually, I’ve still been asked more frequently about the description of the fireplace in Book Three than when or whether Book Four will be written. As in: “I really liked the whole series, except for the description of the fireplace in Book Three. What was that about?” That, dear readers, was in the same vein as the entirety of Forget What You Can’t Remember; I was trying to simulate in the reader, via writing style and structure, the experience the character is having – forced on you by the act of reading itself. You like to feel tension and excitement while reading the tense, exciting parts of a thriller. You like to feel as though you are being romanced while reading a romance. I just tried to do the same thing with irritating distraction (in the fireplace), depersonalization disorder, and amnesiac confusion and ethical doubts (in FWYCR).

Yet I’ve now had a great conversation with someone who not only liked the Untrue Tales… books, but is eager and excited to read the rest of the series. Eager enough to look up and call the author’s phone number, to ask about the rest of the story. Which is, in itself, perhaps enough motivation to attempt to squeeze Book Four into my schedule before starting on the alternate history series. At first glance, I think perhaps if I start thinking about it now, I might be able to finish it & publish it by the end of August. Or perhaps September.

Even though I’m not much motivated to write it. I’m a bit distanced from the explicit erotica, violence, and (the core of the thing, which most readers will never notice) the central motivation for the whole project being the satire by exaggeration of the way series like Harry Potter and A Series of Unfortunate Events were unfolding at the time. Rather than despising such frustratingly written yet inexplicably popular books and wanting to mock them by emulating and exploding them, I just don’t care about them any more. Technically I had already got to that point by the time I published Book Three, but it has been a real stumbling block to the continued writing of the series. I will have to determine whether I can either simulate or replace that motivation, in order to continue the series without drastically altering the storytelling style.

Perhaps this comes down to that question of ‘why’ – Why I write, why I publish, why I do all this work. If I write “for the readers” I’ve got to finish the series. If I publish to be able to write what and how I want to write, I’m fine to go on ignoring it. I think it’s complicated and contains some of both of those (and other factors), which is why I’ve neither written the next book nor taken the first three out of print. I shall continue to think about  it, and I’ll see if I can start working on it this summer.

Numbers for May, 2010, including PHXComicon

May was an interesting month. Technically, May 2010 is my best sales month, ever. For art, for books, the best, ever. Which is awesome. Before I get to the awesome parts, here’s the normal stuff, the (mostly-) free: In May I sold 1 copy of Dragons’ Truth for kindle, netting $2.28. As I mentioned a couple months ago, I put up a Smashwords coupon code so people can get Cheating, Death for free (instead of direct links to download the eBook files, which I have for all my other free eBooks). In May 2 people took advantage of that. I’ll detail paper book sales later.

Here are the eBook and Podiobook download numbers (including above eBooks estimates), as usual giving the total of eBook downloads, the total of Podiobook downloads, and the more-accurate (re: # of people who dl’d a full book) total downloads of the final episodes of each Podiobook, as: eBook/total-PB/final-PB

  • Lost and Not Found: 651342 / 61
  • Dragons’ Truth: 133934 / 102
  • Forget What You Can’t Remember: 1023032 / 90
  • Untrue Tales… Book One: 913771 / 332
  • Untrue Tales… Book Two: 893493 / 247
  • Untrue Tales… Book Three: 931841 / 159
  • Cheating, Death: 23176 / 229
  • Lost and Not Found – Director’s Cut: 0909 / 89
  • Total for all titles: 57517,589 / 1,220
  • Total YTD: 2,595109,990 / 7,800
  • Total all-time: 11,017 / 290,091 / 18,919

What this looks like, in case you didn’t just look at April’s numbers, is a slight drop in dl rates of most of the Podiobooks and a slight increase in most of the dl rates of the eBooks. The Untrue Tales… Book One & Lost and Not Found – Director’s Cut Podiobooks held steady, and the Lost and Not Found eBook dropped off. I can guess the latter is because the Director’s Cut is quite visible on modernevil.com, and is new on Podiobooks.com. It also looks like I’ve probably (in the last couple days) passed the 30,000 downloads point (across eBooks & “finished” Podiobooks, for 8+ distinct books), which is a nice-looking round number. I’ll probably also pass 300,000 Podiobooks episodes downloaded some time this month. Not anywhere near Scott Sigler’s numbers, or Nathan Lowell’s, but numbers I’m pretty happy with.

I have a new Podiobook launching in a couple of days; the short story collection More Lost Memories, which has been out a year and a half in paperback and all but one story of which has already run on the Modern Evil Podcast. It’ll run for the next couple of months and then I’ll start running the audio version of Time, emiT, and Time Again there. (TeaTA begins on MEPod in 3 weeks.) Each new Podiobook means the “Total all-time” numbers just go up faster and faster, both simply because there are more episodes to be downloaded, but also because (generally) people who try one are likely to try all the others, and the more they like them the more likely they are to share them.

Moving on to actual sales: First, you already know about the great success I had with my first attempt at a Kickstarter fundraiser. The fundraiser ended (and the pledges were transfered to me) on May 15th. The big pledge is $500 and I’m counting it as art sales (since the $500 reward level included ‘everything below’ and a single piece of original art, and the ‘everything below’ reward level was much lower at only $150). I’ve never made $500+ in art sales in a single month. (Even if you want to only count $350 toward art, since the other rewards are all related to the book, I haven’t made $350+ in art sales in a single month since moving back to Phoenix in ’04. (My records for sales in Pine are … effectively non-existent.)) Best art sales month, ever.

My other two backers pledged $15 each for copies of the TeaTA paperback & a chapbook & eBook. That’s $30 for 2 (or six, if you want to count them that way) books.

Also in May (last weekend) was the Phoenix Comicon 2010, at which I was a ‘Small Press’ exhibitor. I had all my books with me, prominently breaking them up into genres (heh) of ‘Science Fiction’, ‘Fantasy’, ‘Horror’, and ‘Poetry’ (in the back corner). I also had the little zombie I’d crocheted, priced at $55, as a sort of mascot to sit next to the stacks of Cheating, Death. The zombie sold Saturday, along with a copy of the book, which was awesome. (The zombie sale counts as art, bring the total art sales for May to $555, by the way.) Here are my total sales (all paperback, except where noted):

  • Lost and Not Found: 0 / $0
  • Dragons’ Truth: 4 / $49
  • Dragons’ Truth MP3 CD: 1 / $13
  • Forget What You Can’t Remember: 5 / $70
  • More Lost Memories: 0 / $0
  • MLM/Pay Attention chapbook: 1 / $2
  • Untrue Tales… Book One: 1 / $12
  • Untrue Tales… Book Two: 0 / $0
  • Untrue Tales… Book Three: 0 / $0
  • Untrue Tales… Books 1-3 (combined): 8 / $200
  • Cheating, Death: 6 (plus 2 given away, 1 to Wil Wheaton) / $55
  • Lost and Not Found – Director’s Cut: 1 / $10
  • Total Comicon book sales: 27$411

I have never had $411 in book sales in a single month before. Actually, with the sale of another copy of LaNF-DC prior to Comicon, the TeaTA sales, wholesale sales of 3 books (2 Untrue Tales… Books 1-3 (combined) & 1 Cheating, Death; $14.82 total net) and eBook sales, my total book sales for the month were $468.10. Best book sales month, ever, and it compares pretty favorably with the total book sales I reported on this blog for the whole of 2009 ($503.39). I suppose I’d better sign up for a table at the 2011 Phoenix Comicon.

Two very successful projects came to fruition in May, and they pretty fairly secure profitability for Modern Evil Press for the remainder of the year, barring unforeseen expenses (or, if/when I return to the Art Walk this Fall, even worse sales than before). More importantly, they give me hope for the ongoing financial viability of Modern Evil Press. Thirty-four books doesn’t come close to the sales volume most other authors and publishers would consider “successful” for a month’s work. It does exceed the goal I set last time I bothered trying to set a sales goal; that if I could sell at least one thing per day, on average, Modern Evil Press would be financially viable, and more than successful. Since I’m not planning on doing any in-person sales for the next 3-4 months, I expect much lower sales numbers for a while. Still, I believe I’m on the right track, and things are looking good.