Audio production frustrations

Audio. There are limits on how rapidly I can work through the recording of an audiobook which don’t exist for phases of creation such as writing, editing, cover design, layout, or even editing and assembling the audio itself; most of the creative work I do, if I want to bear down and power through a week or two of sixteen-hour-plus days, I can accomplish amazing things at an astounding pace.

There are only a limited number of hours in the day during which I can record, for a start. Between 9 or 10 in the morning and a little after 11AM, my sister is awake and getting ready for her workday – unpredictably doing noisy things like showering, making breakfast/lunch, and sometimes adding a workout video to the mix. After 1PM most days, the level of traffic (where I mean vehicles with intentionally-loud engines, revving aggressively as they cruise slowly through the neighborhood, alternated with vehicles which have ridiculously-amplified sound systems thumping away as they go by) goes up significantly, adding a lot of pauses waiting for silence to any attempts to record, though not unbearably so. After 3PM on weekdays, between kids getting out of school and more people getting off work, the traffic noise does become nearly-impossible to record through. After about 5PM, and until about 7AM, my wife is home and we’re either doing other things together, usually noisy things, or she’s sleeping (in the room where my recording setup is), and even though the neighborhood goes quiet after a certain point (on nights without any parties), I can’t realistically get any recording done at night. This leaves 3-4 hours a day when I could potentially record.

Interestingly, this corresponds pretty closely to the other major limiting factor on my recording: my voice/quality only holds out (at most) 3-4 hours a day, anyway. Whether I go hoarse, or my mouth becomes exceedingly tacky, or my nose clogs up, I can’t seem to get more than a few short hours of high-quality voice work done on any given day. I haven’t taken the time to experiment with it, but I have the impression that when I do more recording/talking on one day, it reduces the number of good hours I have the next by a corresponding amount. Recording every-other-day seems the best at reducing incidence of sore throat by the end of a week, though it isn’t always possible.

Between these two factors, there are hard limits on the amount of recording I can get through in a given period. In addition are factors such as my irregular sleep schedule (for example, I slept until 1PM yesterday), my wife and/or sister’s days off work (weekends, spring break, sick days), and everything else in life I need to accomplish, not to mention the time lost switching to/from different activities. (The last factor meaning that generally, even if awake, having only 7AM-9AM and 11AM-1PM to record only gives me two and a half or three hours of good work, generally.) In the end, I can’t actually record the theoretical-maximum 20 hours a week; at best I can probably do 12 hours, and 6 to 9 hours a week is more realistic. (Keep in mind an hour of recording translates to at most half an hour of finished audio, after another couple of hours of editing.)

Alternatively, as you may recall, I recently wrote almost 48k words in nine working days, and I once wrote about as much in under 60 hours of continuous, uninterrupted work. Coming to terms with these sorts of limits on my creative work is proving to be difficult. Scheduling the part of publishing a book which requires it to be recorded continues to throw me off, usually by weeks. With the work on Never Let the Right One Go, I’m currently more than a week behind my initial projection for having finished the audiobook and I’ve recorded fewer than half the chapters. For my next book, I’ll try to remember what rate I can actually make progress at, and schedule appropriately.

I’m still on track to get the hardcover flipbook published in time for Phoenix Comicon, and with the numbers I had in Q1, financially, I’m not worried about my business being at a loss for the year – even if zero copies sell, which would probably be both shocking and super-depressing, Modern Evil Press should stay in the black in 2012. If a bunch of them sell, I’ll do a lot better, of course. I still can’t afford that font I want (unless some more art sells in the next week or so), but otherwise everything has come together quite nicely.

Oh, and I’m working out a plan/schedule for podcasting Never Let the Right One Go which may have the first episode going out on the Modern Evil Podcast as early as yesterday. Which doesn’t make any sense. I better bump that up to … today at the earliest. I may put the first episode of Sophia on the Modern Evil Podcast as early as today. (Savvy readers who have been following the project closely may already have listened to chapter 1 of each book, and/or read the first two chapters of each book.) Depends on how the next 14 hours or so go, I suppose.

Numbers for Q1 2012, Book Pricing update

Well, if I’ve learned anything about not looking at my numbers every month, it’s that I need to look at (at least some of) my numbers more frequently than once a quarter. Libsyn makes it significantly more difficult to get stats more than two months old, for example. It took me about eight hours of work to enter all my data into Quickbooks and my various spreadsheets, yesterday, since I hadn’t done any of it in about 3 months.

Big, vague observations: The spike in eBook downloads (remember, directly attributable to being linked by freeebooks.com) we saw in Q4 of 2011 really was just a spike. Most of the extra traffic had dissipated by January, then February was extra low and March was near the average for the first three quarters of last year. Podiobooks downloads were a little more interesting. Averaged across all 13 of my available titles, PB downloads were almost flat – but a couple of titles (FWYCR, Cheating, Death) saw a significant increase in downloads in March, and others (Untrue Tales… Book Four, Book Five, and Book Six) decreased by almost half in March. Since the only thing I’m doing differently is talking about Never Let the Right One Go, I’m not sure what would cause the increase in interest in my “zombie” books – the updated descriptions for Lost and Not Found and Forget What You Can’t Remember haven’t been applied to the Podiobooks (yet), so … I’m not sure.

As usual, most of the downloads of my eBooks and audiobooks were unpaid/free. Last year when I gave you updates I finagled the paid numbers to match the counting method I use for free downloads, but from now on I’ll just be giving you the numbers the way I track them for actual bookkeeping/accounting purposes – that is, because sites like Amazon and iTunes and Smashwords’ Premium channels don’t give me final numbers until at least the following month after the books were bought (in case of returns, but also because businesses follow all sorts of crazy rules about billing one another), I don’t count them as sales until my balances are updated (not paid, just updated). Anyway, so far this year (this includes a paper-book sale I made yesterday) I show I sold 4 paper books directly for a total of $57.99, I sold 39 eBooks for a total of $75.24, and 2 people donated to my Podiobooks (technically in Q4, so I may already have mentioned this) and my cut of their donations was $9.74. That’s a total of 45 “book sales” for $142.97 in revenue. So far in my name-your-own-price art sale I’ve found homes for 21 pieces of art for $970. (Note: There are still 27 pieces available at wretchedcreature.com – please take a look and see if there’s anything you’d like!)

Now, here are all the eBook and Podiobook download numbers for Q1 of 2012, as usual giving the total of eBook downloads, the total of Podiobook downloads, and the more-accurate (re: # of people who dl’d a full book) total downloads of the final episodes of each Podiobook, as: eBook/total-PB/final-PB

  • Lost and Not Found: 318 / 945 / 93
  • Dragons’ Truth: 1,076 / 1,926 / 218
  • Forget What You Can’t Remember: 336 / 5,230 / 158
  • The First Untrue Trilogy: 798 (eBook only)
  • The Second Untrue Trilogy: 252 (eBook only)
  • Untrue Tales… Book One: 1 / 3,552 / 242
  • Untrue Tales… Book Two: N/A / 2,031 / 152
  • Untrue Tales… Book Three: N/A / 1,686 / 143
  • Untrue Tales… Book Four: N/A / 1,448 / 125
  • Untrue Tales… Book Five: N/A / 1,588 / 152
  • Untrue Tales… Book Six: N/A / 1,256 / 112
  • Cheating, Death: 448 / 5,843 / 364
  • Lost and Not Found – Director’s Cut: 177 / 318 / 47
  • More Lost Memories (full): 194 / 545 / 58
  • More Lost Memories (ind. stories, eBook only): 5
  • Time, emiT, and Time Again (full): 172 / 668 / 36
  • Time, emiT, and Time Again (ind. stories, eBook only): 8
  • Last Christmas: 2
  • Unspecified: 1,204
  • Total Q1: 4,991 / 27,036 / 1,900
  • Total all-time: 39,723 / 570,631 / 37,137


So… people still don’t like short stories much, especially on the audio side. Yoshira’s poetry book is still doing really well – it had more downloads than any other eBook last quarter, including the ever-popular Dragons’ Truth. Dragons’ Truth has now been downloaded at least 13,750 times, which is almost 4k past my next-most-popular title (though still less than 10x my least-popular). I suppose I need to finally get around to posting eBook versions of my Worth 1k poetry books, at some point; people seem to like downloading (if not paying for) poetry.

The pay-what-you-can model isn’t making me a lot of money, yet, but that was never the point. The idea that 6,891 copies of my books were downloaded in Q1 and only 45 of them were paid for implies that 0.65% (one in 153 people) could both afford to pay and were honest about paying for my books. What portion of the 99.35% of people who didn’t pay (but had access to the technology to download an eBook or listen to a podcast) do you suppose were actually unable to afford the few dollars I’m asking per title, and what portion do you suppose are just dishonest people?

In related news, there were enough sales in March (including last night’s sale) to adjust the prices on several of the books. (It may take a few days to see the prices updated across all the sites/stores they’re available on.) Here are the new prices: paperback / ebook:

Never Let the Right One Go – full cover preview

I’ve been having trouble getting much recording done, as expected. Hopefully next week will go better. I think I’ve decided that “Beta” readers (of which I have few, having converted most of my old ones into First Readers) will be getting the file late (still probably a month or more before “publication” but without much time to give me feedback before I print the hardcover version) and any errors they find will be corrected in the eBook versions, only.

Today, unable to get any recording done due to noise issues, I worked in Photoshop, instead. I’ve finally received permission from both of my preferred photographers to use their images on the covers of my new books, so I spent the afternoon re-altering the image for Sophia with the full-resolution original and I spent the evening laying out the full-spread dust jacket for the flipbook. Here is a preview of what the book’s cover will (probably) look like:

I reserve the right to continue tweaking it, as needed. In fact, if you have constructive feedback, I’ve got time to work improvements in, as needed. The image I’ve uploaded is around 1/5 the actual resolution I’m working with, and it’s still probably too big to fit on your screen; sorry.

Trying to fit perfection in the schedule

Disillusionment, depression, the distractions of spring break, and the aforementioned disappointing response to the Kickstarter campaign have altered the timeline/schedule I’d penciled in for the remaining work on Never Let the Right One Go. I can’t allow it to push back so far as to not have the paper books on hand, ready to sell at Phoenix Comicon at the end of May, which means that if I end up being too far behind, it’s only certain aspects of the quality which may suffer. Allow me to explain:

The worst-case scenario has the text of Never Let the Right One Go at only the same level of quality as my other recent books, and not better. I keep trying to extend and expand my workflow, to add as much quality as possible between my first draft and my published product. The flow I’d mapped out for this book added a set of “First Readers” to the “Beta Readers” I’ve worked with in the past, in the hope that, were the book in need of significant re-writes, I might be able to correct the content before moving on to correcting the text. Then I wanted to record and edit the full audio version of both books, as doing so requires me to go over every single word at least 2-3 times (and sometimes several times as many), which is a great way to find almost every little error in the text (along with any remaining awkward sentences or clunky dialog) – this is a step I’ve been intending to do with all of my books since early 2010 (some I’ve managed, some I haven’t), but it’s also a step which takes several weeks of work. My intention for Never Let the Right One Go was to finish that step before sending the books to my Beta Readers for final feedback and proofreading; many eyes looking at text they’ve never read before find errors my eyes (having read the books quite a few times by this point) easily miss. I’ve since decided that, to get as many early reviews as possible, and since I won’t be sending any of the limited-edition hardcovers for free to reviewers, I’ll send the Beta (read: ARC) eBooks to reviewers at the same time, and ask all my First Readers and Beta Readers to post a review on Amazon and/or Goodreads as well.

On my initial calendar (filled in after finishing the first draft) I’d laid everything out so, all things going well, I could send the Beta version out by the end of March, in the hope of getting at least some feedback before the end of April – which is my hard deadline for sending the books to LSI for printing, if I want to be sure I can have them in time for Comicon. Then I kept wanting to give my First Readers more time (I had most of the feedback I would end up getting within the first week, but have still only heard from about a third of them six weeks later) and didn’t plan to start on recording the audiobook until last Monday… which I forgot (in my multi-month planning) was my wife’s spring break (she’s a teacher), and I only got a few hours of work done (I prefer to spend time with my wife, when possible; imagine that!) all week. This pushes everything back a week. If I record very aggressively, and spend a heckuva lot of time editing, I could theoretically finish “on time” to get the Beta version out by the end of the month. I’ve actually been telling most people “first week of April” for the Beta version lately, but even that would be a challenge for my voice (and ears, and mind) holding out for the next couple of weeks. I’ll try, for sure, but something’s got to give.

Either the Beta version is going out later than I’d hoped, reducing the amount of helpful feedback I can get before publication, or the Beta version is going out before I can finish recording and editing the audio version, potentially increasing the number of errors in the text I send to reviewers (and the number the Beta Readers would need to locate). I should still be able to finish my own passes over the text before publication, certainly, and the audiobooks with them, before reaching my hard deadline, so that makes the books about as good as I can make them. Where quality suffers by this compression of the schedule is in potentially getting less feedback from Beta Readers. In potentially getting worse reviews for having errors in the text, errors which may or may not be found before publication.

Oh, and then there’s the other goal I’d set, which might find itself incomplete before Comicon: Writing & publishing my book about my experiences writing and publishing. I’ve already put a fair amount of work into it, not just over the years but over the last few months, and now it’s largely a matter of writing from my “outline” the remaining 40k-50k words I haven’t written, yet. (No content editing needed for a book like this, it’s my honest life experience – likely no real Beta Reading, either, though since it’s digital-only the deadline is much closer to the end of May, to promote it at Comicon, so there may be time.) I might be able to do it as quickly as I finished Never Let the Right One Go, after I finish the audio recording of the next couple of weeks, and if I’m able to stay focused. There’s time while I wait for Beta feedback to get it written. In theory. To get it written, and coded for basic eReaders, and “enhanced” for iBooks, and maybe even time to figure out how to market an eBook in person at a con.

All in all, still enough time to get everything done, and done well enough – just not, perhaps, enough time to reach perfection. Hopefully enough time to straighten out the covers situation. Still only halfway there. I’d better email the other photographer again today. If I don’t hear back from him by the end of March, I’ll be assuming I need to use a different image for Sophia. Trying not to stress out about it. I’ll maybe put together a first alternate to show you, soon. To show me, to convince me all isn’t lost, that other photos would work. I guess I’ve got a month to convince me.

Never Let the Right One Go – Kickstarter not funded

The Kickstarter campaign for Never Let the Right One Go ended a few hours ago. There were $361 in pledges from 14 different backers, 10 of whom pledged $30 or more and wanted the limited-edition hardcover. Unfortunately, since the goal was $1000, no funds were collected, and none of those people (currently) have per-orders in place for the book. What I expect to do is post a backers-only update, when I have the books in hand, and offer the finished books to backers at the Kickstarter price. (Or the final price, plus shipping, whichever is lower.)

The main thing this Kickstarter campaign was meant to do, which it did quite successfully, was to gauge reader interest in my new books. As I said before, if a hundred or more people would have been willing to pay $30 for the hardcover, I wouldn’t want to have limited the edition to 50 copies. If 1,000 people wanted to buy the book, I’d certainly want to do an additional unlimited-edition (paperback) and also pay the LSI distribution fee, at least for the first year, getting the paperback on Amazon &c. for that huge audience’s friends. Likewise, if fewer than 50 people expressed interest (as has happened), then my planned limited edition of 50 copies is sufficient.

Interestingly, the Kickstarter campaign’s gauge of interest showed me something else: I had nearly double the number of backers, versus my last two Kickstarters. Half of the hardback-level backers were people who found the campaign on their own, browsing Kickstarter.com, and liked my project enough (not knowing me or my existing body of work, not following my links, my friends’ links, or any other thing extended from my online presence & social network) to pledge. This speaks well to the general-public appeal of the books, I believe. Perhaps the eBooks will, indeed, find an audience.

re: Printing the hardcover edition, when I take into account all the costs of producing a hardcover print run (setup, proof, printing, shipping, ISBNs, free copies for the photographers, et cetera), if I want to keep the pricing in line with my new scheme, and start at $25 or $30 a copy, and not lose money (presuming all copies eventually sell), I can’t realistically do an edition much smaller than 50 copies. In fact, I’ve been running and re-running the math, and if I follow my current/new pricing scheme, and if I start them at $25, and if I sell all 46 salable copies, my net profit will only be about $70 for the whole publication. If I start at $30, I can double that, and if I sell all 46 copies at $30 I can net roughly $457 of profit. My current estimate puts me at having spent between 1,000 and 1,250 working hours on these books by the time I’m done, not including the hours it’ll take over the years to actually sell them. Yet here I am, trying to decide between valuing my time at 6¢/hr or 11¢/hr, and feeling bad about having the audacity to suggest I might like to earn 38¢/hr for my efforts by standing fast to a single price for all copies of the signed, limited-edition hardcover.

Actually, technically, with the latest numbers, I can’t really afford to print the limited edition without putting my company in the red for the year… I’ll need to actually sell a bunch of copies to earn the difference between my early estimates and the actual numbers I’m getting now. And/or sell a few more pieces of art soon. Ack. Not to mention, the profits mentioned in the previous paragraph are on a per-title basis, not an overall-business basis, and do not take into account my overhead costs. Like, I keep thinking/wondering/hoping about how many copies I’ll sell at Phoenix Comicon, and how much money I’ll earn that way – but showing at Comicon costs me hundreds of dollars, dollars which have to come out of “profit”, one way or another. If I price to only earn $70 or even $140 on the full print run, even the best-case scenario of somehow selling out at Comicon wouldn’t actually be profitable, after overhead. I’m terrible at business, I guess.

Of course, there’s no good way to know how many people will buy the book (or the eBook; if the eBooks sell well, it takes a lot of pressure off the hardcover edition), regardless of venue. At the last two Comicons, I sold only a couple dozen books across all my titles, including very cheap books, each. My best-selling title (in paper) has sold fewer than 20 copies in two and a half years. If I were to guess, I’d say that probably 3 or 4 of the backers will follow through and actually buy the finished book, now that the Kickstarter has failed. I have no clue how it’ll do at Comicon: Probably either really well, or like a lead balloon. It would be foolish to expect to sell more than half the print run before the year is out, based on the data I have now. That many sales would cover my accounting underestimation, but then what?

I don’t know. I’m very frustrated, right now. I probably need to get some sleep. I was hoping I could work through more of this, and come to a better emotional point through logorrhea, but I still feel quite mixed up, and my eyes are begging to be shut. Expect another couple thousand words on this, and related topics I don’t want to even begin to write about tonight, soon.