OnlyIndie’s variable pricing

(This was originally a G+ post, but then it got long, so I thought I ought to copy it to my blog.)

The Indie eBook site, OnlyIndie, uses a variable pricing model which starts at free. After 15 “sales” the price goes to $0.01, and increments up by $0.01 per reader (up to a maximum of $7.98). Unless the book goes 24 hours without a sale, and then the price starts dropping again. (They don’t say how much or how quickly. For the following calculations, I’ve decided it’s probably “quick enough” since it’s rare for any of my eBooks to sell two days in a row (or, really, two months in a row).) Most of my eBooks sell between 0 and 6 times per year, across all available platforms – though Untrue Tales… Book One sold 9 copies last year, and Cheating, Death sold 14 last year.

Based on a quick look at my spreadsheets, and pretending that 1) getting 15 people to take a book for free is easy, 2) once a title hits a price of $0.01 it doesn’t actually drop to free again, and 3) demand for my eBooks would have been the same at $0.01 as it was at all the different prices they’ve been at in the last 3.5 years (Okay, this one is actually based on some data, where I’ve lowered and raised and adjusted prices between $0.99 and $9.99 for months at a time, and seen that interest in my books drops when they’re below $2.99 but doesn’t really change much between $4.99 and $9.99.), I would have made roughly $3.25 $1.62 if 100% of my eBook sales in the last 3.5 years had been made through OnlyIndie. (They take 50% of all sales under $2/each. Not even my most popular $0.99 short story has sold 200 copies, ever.)

Since Amazon price-matches, Apple won’t allow books below $0.99 and won’t allow you to undercut them on other sites, et cetera, et cetera, saying 100% of sales had to be through OnlyIndie isn’t even relevant: The earnings would be the same. Maybe this tool/site/scheme would work as a way to “build a platform”, but it seems like it would need a lot of attention, just to keep prices from falling to useless levels.

Book pricing update / Phoenix Comicon price list

I’ve had about $131 in book sales since I last updated prices (I think $110 of that is from selling 4 paper books), but it looks like it was only enough to lower one of these prices. (The closer a title is to its price floor, the more copies need to sell to drop the price again.) Unless I sell more paper books (other than Never Let the Right One Go, whose $35 price is fixed) in the next week and a half, the prices in bold (rounded to the nearest dollar, for cash sales) will be the price list for anyone looking to pick up some of my books at Phoenix Comicon, May 24-27.

The prices for my books are: paper / ebook:

Looks like the only things I’ll have priced over $10 are books which contain more than one novel. Hopefully, that’ll help spur sales. The Lost and Not Found Universe 5-pack of books is only $39.95 at these prices. The full Untrue Tales… series can be had for just $0.99 more than I was asking for each trilogy this time last year. The complete Modern Evil package, containing a copy of every single book, would only be $139.89 (a little over $150 with tax, so I’ll say $150 for cash customers) – that’s for all 18 books, containing over 825k words.

(Ooh, just realized that, with the books I’m planning on writing next, I’ll jump past 1 million published words within my first decade of publishing. It won’t even be hard; if each book of the new Dragons’ Truth trilogy is around 60k words, that’ll cover the distance alone – and I’ve already got another book well under way that I expect to be again as long as that. What a fun milestone this will be.)

Never Let the Right One Go – release date is looming

The official publication date for Never Let the Right One Go is 5/12/2012, which is this Saturday. In about 26 hours, I’ll be uploading the eBooks to Amazon, B&N, Smashwords, Goodreads, and Indie Aisle. Around the same time, both eBooks should become automatically available (or earlier, depending on your time zone! They’re available worldwide) in Apple’s iBookstore – Both Emily and Sophia are already in the iBookstore, available for pre-order, right now. Then I’ll have to update modernevil.com to say that they’re available, too. I’ve been waffling a little about whether I ought to start giving away the eBooks for free immediately on modernevil.com, or wait … some as-yet-undecided period; I’m leaning toward uploading the free versions to my site immediately after uploading the paid versions everywhere else. I’ve also re-worked the book trailer (the original one referred specifically to the Kickstarter campaign, the new one says the books are available), so that’ll be replacing the old one on YouTube Saturday. Lots to do, tomorrow night after midnight.

Some things getting started even earlier: I’ve finished the editing of both audio books, though they still need to be mixed thrice, and I’ve begun podcasting them on the Modern Evil Podcast. The first episode of Sophia went up last Friday, the first episode of Emily goes up tomorrow, and then starting next week there’ll be a new episode on the feed every Monday (Sophia), Wednesday (Unspecified), and Friday (Emily) through Halloween. According to the current version of my plans, both books will then appear on Podiobooks.com (complete) on Halloween, 2012. I keep trying to figure out how to sell the full audio books directly from modernevil.com (no intros or outros on each chapter, just a straight audio book like you’d get from Audible, or on CD), and I’m really close. Maybe not “ready to launch on Saturday” close, but … nearly.

One (big) thing getting launched a little later: The limited edition hardcover has been ordered, and printed, and shipped, and is apparently currently on a truck slowly making its way across the country to me – the books should get to me on Monday, May 14th, 2012, just two days after their official publication date. Then I have to sign and number them all (and cut one page out of each one) and then I can put them up for sale on modernevil.com. Actually, as soon as I have the boxes of books in hand I’ll probably add the ‘Buy buttons’ to the site, since I’ll certainly be able to get them out by the end of the next postal day, at the latest. I expect to film myself signing and numbering the books, then edit together a (mostly time-lapse) video of the process – look for that, some time next week.

Lots to do, lots going on, and that release date just keeps getting closer and closer. (With Phoenix Comicon approaching at an eerily similar rate of one day closer per day… Hmm… Do you suppose they’re working together?) I think I’ve got all my ducks in a row, though. It ought to be a smooth launch, even though some of the parts are coming a couple of days late. (I don’t expect to sell out of the hardcovers within a couple of years, so a couple of days at this end just seems like a big deal. It isn’t, in the long run.)

Dieting update, 5/9/2012

As I posted about recently, Mandy and I have been trying an unusual diet for the last 5+ weeks, a version of alternate-day fasting. I’ve been having some pretty good success with it, and haven’t had too much trouble sticking with it. Mandy, on the other hand, has been struggling. Her low-calorie days were too low for her, and she was going over her calorie goals a little more each week – and because she felt so starved on the low-calorie days, she was also over-doing it on the high-calorie days; the net result being that she wasn’t seeing any results, and didn’t feel good about it, or about her inability to stick to the goals. Starting today (I think – maybe next week?), she’s going back to simply trying to stay under her “maintain” level of daily calories, but she’s also going to try to start doing more exercising. (With Phoenix Comicon coming up, and the last weeks of the school year at hand, my expectation is that she’ll exercise more, but not as much as she’d like, until summer break.)

Alternatively, I’ve been having a reasonably good amount of success with it, and have felt like I could go to actually fasting or near-to-fasting on the low days. In fact, this morning when I got up, I weighed only 189 pounds; this is the closest I’ve been to my goal (188 is the maximum weight not considered overweight, by BMI, for my height) in the ~2.5 years since we started. I also seem to be at the lowest body fat percentage I’ve been since we started, holding steady for several days at about 16% (according to my Tanita scale), or about 30lbs of fat. Plus, two days in a row I managed a set of at least 10 pushups in a row – this is a major improvement, and the first time I’ve ever been able to do 10 pushups. This morning I very nearly managed to do two sets of 10 pushups in a row. Maybe next time. At this rate, I figure … by this time next year, perhaps I’ll reach that 100 pushups goal!

Oh, and with Mandy changing her plan, I’m changing mine, as well. I’m going to try actually fasting (or very near to it) on my alternate-day fasting plan. Based on my experiences so far with fasting, I’ll probably fast roughly 24 hours at each stretch, and have a light supper in the evening of the “fasting” days. I’ll probably come in at around 15% of my “maintain” calorie count those days (as opposed to the 50% I’ve been aiming for) and I’ll still be aiming (roughly) for 100% on the other days. I’m really close to one of my actual goals, of being 185lbs and 15% fat, which gives me a little margin between myself and “overweight”, though I’ll certainly be doing some more research in the next few weeks about how to redefine my goals for more general fitness, now that I’m within spitting distance of my original goals for more generally losing weight.

I’ll update again, when I see how so much fasting actually goes – both in terms of health benefits, and of the difficulty of living with it.

Not blowing up the house, or: The tale of my new oven

The old ovenThis is a photograph of our old oven. I didn’t think to take a shot of it while it was in place, and didn’t want to shove it back in there after getting it out and unhooked, so you get to see it hanging out in the middle of the kitchen floor, which it did for about a day. Why, you may ask, would I replace my oven, out of the blue? I mean, we’re slowly but surely digging ourselves out of several tens of thousands of dollars of debt, and we certainly didn’t have any money set aside to replace the oven this month…

Well, it isn’t as though we didn’t know this was coming, I suppose. Six or nine months ago, we were having intermittent problems with the oven taking a long time to pre-heat. As in, we would check the oven when we thought it ought to be done warming up, and would hear a small explosion upon opening the door, as the gas which ought to have been heating it finally lit for (presumably) the first time. I talked to my father about it at the time (he has more experience, of course, not to mention he bought the oven and probably moved the gas line at some point in the 15+ years since he bought this house, and I’d guess he’s probably done quite a few repairs on gas appliances (ranges, ovens, heaters, et cetera) in his lifetime) and he looked at it, looked up the parts, and was sure 1) it was probably the thermostat, and 2) changing the thermostat on this model oven is more expense and hassle than it would be worth, especially for such an old oven. Then it started behaving normally. For six (or was it nine? I didn’t mark my calendar) months or more. We started looking, noncommittally, at replacements, and finding them to be quite expensive. I decided to continue putting it off, as long as the oven was working, until I had more information.

So over the last few months we’ve had ovens on the mind. We’ve popped into the occasional Sears Outlet store to take a look at what sort of features and prices things were going for, but until this week there was no urgency about our shopping. The oven has been working fine; I’ve actually done a fair amount of very successful baking, lately. Cakes and cookies and pies, of course, the occasional odd thing, plus roast chicken and we’re just finishing the leftovers from our huge Easter ham. I believe we had the first problems before Thanksgiving (perhaps right before Thanksgiving? I recall discussing not wanting to attempt a repair on the oven the week of the holiday), and I know I roasted a turkey in it. Plus: New ovens aren’t cheap.

This weekend, the oven finally went over the line. I’m not sure what caused the problem – maybe using the broiler, last week, to toast a bagel sandwich for a few minutes? Maybe God just gave us an extra six months to get used to the idea of buying a new oven, or to do it on our own, and because we didn’t take the leap, He pushed? I don’t know. I know on Friday it took over an hour (with plenty of small explosions upon peeking inside, along the way) to preheat the oven just to bake some stuffed, bacon-wrapped hot dogs (I have some ideas for improving from my first attempt; maybe I’ll take a bunch of photos & blog it if/when I attempt that again.) for dinner, and the house ended up smelling like a gas leak in the process. It was frustrating, but just seemed like maybe the oven was having a relapse. Saturday my sister couldn’t get the oven to warm up at all, the house had hardly cleared from the previous day’s gas smell and after an hour or more without it even getting to 200, she gave up in frustration, threw out her food, and went out for food. I felt I was to blame, for not replacing or repairing the oven sooner. This stressed me out a little more than a merely-failing oven would have or should have; I’m a bit prone to anxiety.

We didn’t have anything going on Friday night, and it was early enough, and at Angela’s suggestion and Mandy’s seconding, Mandy and I drove over to Stardust to see whether they had anything wonderful. Stardust is a nonprofit which basically carries … used (major) household items – things recovered from houses; a lot of cabinets, doors, and windows, plus usually a reasonable selection of decade-plus-old toilets, sinks, ovens, microwaves, refrigerators, and much much more. Being used items, the only way to know what they have from day to day is to go in and see; we probably ought to have been going in every couple of weeks for the last six months, looking out for something nice to come in. Most of the stuff they have is mid-level but, for example, Mandy and I bought an old (but still working well) Sub-Zero refrigerator there for $300, and have been pretty happy with it for the last several years – as long as I remember to vacuum the dust out of the intake over the coils a couple times a year, it’s a very reliable fridge.

Alas, Stardust didn’t have any ovens that looked any better than what we needed to replace. As long as we were out, we stopped by a K-Mart (yes, there are still a few of them around), the Sears at Metrocenter (where we met a very friendly and knowledgeable appliance salesman, and had a good look at a wide selection of gas ranges (apparently, despite the bigger part being an oven, and the stovetop/range part also being a thing people buy independently, they call freestanding ovens “ranges” – not ovens), refreshing and re-confirming what we’d observed in our casual browsing during prior months), then at the Sears employee’s suggestion (since he would gladly price-match – and they were having a “friends and family” sale Sunday night, where he’d probably have the lowest price, anyway) we also stopped by Lowes and Home Depot (plus Fry’s Electronics, since we were there – which may be the only place we saw an LG range), then did our grocery shopping, too, since we were already out. Then at home I did more research and shopping online.

Sunday, I tried researching to repair the oven at home, since our research had determined that 1) we couldn’t get a new range for less than $400-$500, without buying something which looked like it would fail within another six months, and 2) if we were going to spend a big chunk of money (extending our debt payoff horizon), we wanted to get a high quality machine with all the features I’ve been wanting, which seemed to be in the $900-$1200 range and higher. Not to mention 3) the next tier, of $1700-$2100 ranges, seemed only incrementally better than the $900-$1200 ranges, with no features we thought justified the expense – unless you’re a professional chef, going $2k+ seems laughable, to us. If I could figure out how to repair it within my level of skill, it would certainly not cost us $1k (see also: about a month more time in debt). Based on my research, including taking the oven half apart, probably one or both of the ignitor and/or gas safety valve was faulty, and probably just from being old and worn out. I spoke to my father about it (since, again, he knows a lot more about this particular oven than I do), did a little more research, and determined that trying to repair an old oven, from a brand which no longer exists, which was manufactured exclusively for Montgomery Ward (which also no longer exists), rather than buying a new range, was probably a waste of time and money, and potentially dangerous. Plus, while I figure I could have tested and/or replaced the ignitor with little trouble, I was pretty sure testing and replacing the NG valve is currently beyond my ken – and that hiring a pro to do it would cost more than the oven was worth.

Sunday afternoon, upon deciding for certain that we needed to simply replace the thing, and that our target price range was near $1k, I did a little more Internet shopping, review-reading, et cetera, and determined that there were 50-100 makes and models of gas range, by reliable brands, with all the core features I was looking for – with little to differentiate one from another, on a spec sheet. I had some idea of what I wanted, I’d certainly narrowed down the minimum features in my mind, but I wanted to see the ranges in person. We set out on a bit of an adventure, to try to find just the right range, at just the right price, with just a few hours before Sears’ limited-time sale.

This time we were shopping on our own side of town, so we went by the big, local Sears Outlet first. They had a particular LG range I’d seen quite highly-rated online (and with a strikingly-blue interior Mandy was fond of), which had all the features we wanted and for about $100 less than it was going for anywhere else (including Sears) – but then we learned it had been converted to LP, and we’d need to convert it back to NG. I couldn’t quickly/easily determine how much that would cost or how difficult it would be while browsing from my iPhone, so we looked over the other models they had in stock, and moved on.

We went to PV Mall next, to stop by the Sears there, where we discovered they had a much smaller selection of gas ranges and a much less friendly major-appliance sales staff. Disappointed, I pointed the car North, remembering an independent appliance store used to be at Desert Ridge (apparently no longer in business), and thinking the Lowes on Bell and Scottsdale was our next best bet (esp. considering their free delivery & 10% off sale). Then I spotted a small appliance store across Tatum on Thunderbird, did a bit of a loop-de-loo to get turned around the right way from the wrong side of the store & we ended up going in to “Home TV & Appliance” about half an hour before they closed for the day. According to Gary, our friendly (if not intimately familiar with the features of all the gas ranges he sells) salesperson, they’re a small, locally-owned chain. They had nearly as many gas ranges on the showroom floor as we’d seen anywhere, and they were having a sale which brought the prices on the models we preferred down below … everyone I could find. Including Amazon. Including Lowes, who had free shipping, even including their moderate delivery charge (half of the Sears delivery charge).  (According to their web site, they’ll price match any local, advertised deal their prices don’t already beat.) I did about 15 minutes of online research (while Gary helped, pulling out his books with all the details when Frigidaire’s website refused to serve meaningful pages to a mobile browser) and review-checking, then we paid the man and set up for delivery today. We walked out happy, and a significant part of that was in having stumbled upon a local business to support with our purchase, without having to pay a premium to do so. (Oh, and the delivery today was quick, efficient, friendly, and on-time.)

The new ovenHere is the range we bought. It is a Frigidaire FGGF3054MF, which is a model-level up from the best Frigidaire I thought I could get at the price I paid (and I’d probably have either settled for the lower model at Lowes, or paid closer to the MSRP for the one we got, some place else) and is one of the better value-and-features-for-the-money ranges on the market, right now, even at full price. The key features I didn’t want to buy a new range without included sealed burners on the range, self-cleaning oven, at least one 15k BTU burner, and convection cooking. The nice-to-have features I liked the look of were the a “simmer burner” (5k-6k BTUs, for cooking things low and slow), a continuous cooktop (preferably with optional griddle), and a feature I only saw mentioned on the Frigidaires, an integrated probe thermometer.

The new oven - with griddle installed

This oven has all of those features. One of the five burners is 17k BTUs, another is 15k, and a third is 5k. As you can see in the image at right, it’s even got the optional griddle for the center burner (though it seems to interrupt the continuous cooktop by being just a little too tall, so either someone measured wrong, or it wasn’t designed to be left in place – I’ll call their CS people to find out) which I look forward to trying some pancakes out on, soon. It even has features I may have to try some new recipes and techniques to take advantage of. Did I mention it can “quick pre-heat” in 5-6 minutes? Much nicer than the “an hour-plus, and a house full of explosive poison gas” we had before. I’m eager to see how the convection cooking changes things, too, though I don’t have anything urgently needing to be baked or roasted… But give me a couple weeks, and I’m sure I’ll have put it through its paces. Surely we need some ginger/molasses cookies around here, right? And maybe a couple loaves of French bread?

Next up, though, I need to re-start my wok research – the big draw of the high-power burner, for me, was being able to properly cook food in a wok. It’s time to retire the old Teflon-coated wok (since Teflon becomes a toxic gas at proper wok temperatures) and get a (probably) carbon steel wok. Any brand/store recommendations are welcome.

Update: I ended up ordering this wok, from Amazon.