Press, Release. Marketing, Products.

Haven’t decided whether I’ll be verbose or brief on this subject, here, today.  Have to look back and see, I guess.

Conversation threads this morning on Twitter (which I can’t retrieve, on account of Twitter is “stressing out” – and I don’t feel like trying to track everything down with tweetscan/summize), included one creator saying they were thinking of planning on releasing a project they’re working on … in September or October.  To which my mind replied: “I don’t understand.  If you have a releasable product, why not put it out there as soon as it’s ready? For a finished product, why wait?”

Now, I can see how with certain products – say, a dancing Santa Claus doll or a new line of Valentine’s Day candies – releasing at a particular time of year might be appropriate.  And I can see how products which will only be relevant for a limited time should be released in a specific time period – though that’s now, not later – to avoid irrelevance.

I can even see where something like a blockbuster movie, trying to maximize attention and profits would want to schedule its release to not be the same weekend as a directly competing release, which would not only compete for viewers dollars but for the actual, finite number of screens, but — and this is a big but — I can’t see why a studio would hold off on releasing a movie for months or, as actually happens more often than you’d think, years after it was ready to be shown.  The finite number of screens is (I believe) now well over 30,000 in the US alone, and even the widest of releases hasn’t topped 1/3 of those – there’s a LOT of screens, if you have a movie ready to go, put it out there!   If you don’t think it’ll make “enough” money in theatres, throw it to DVD – as long as you keep it in print, it’ll be available to whoever wants it.  As long as it’s sitting “in the can”, unreleased, it’s not making anyone any money, it’s not entertaining anyone, it’s not communicating anything, it’s wasted.

Which, I think, is part of my problem with the whole thing:  Someone, possibly a lot of someones, put their hard work and creative energy and ideas into creating something, and that work, that creation, is being held back, hidden, kept from its audience. Continue reading Press, Release. Marketing, Products.

A Difference in Motivation

I have been “self employed” for a couple of months now, and have been “networking” with and connecting to more and more independent people who are doing the same sorts of things; authors, authors doing their own audiobooks, bloggers, artists, illustrators, graphic designers, photographers… et cetera.  As I have spoken to them, I have noticed that there seems to be a difference between their ways of thinking and mine, about success and about what they are trying to accomplish.  Even the independent creators who -at first- seem to be the most successful and accomplished and appear to have a lot of fans and plenty of “true fans”… and presumedly sales to go along with them …seem actually to want more traditional forms of success.  Authors are trying for, hoping for, dreaming of getting a deal with a “real” publisher.  Podcasters seem to want to have radio or TV shows.  Bloggers want to get hired by a company and get a salary for blogging.  I haven’t managed to network with enough artists to figure out what they want, but it’s not hard to guess that it’s in the same neighborhood.  These creatives, these independent creatives, the ones using “social media” and “web 2.0” and advanced technologies connected via the internet, print on demand, RSS distribution, CC licenses, crowdsourcing, et cetera…  Creatives who own their IP and connect directly with their fan base in a meaningful way – which I know for a fact cuts out a long line of middle men and increases the creator’s share of every sale substantially – seem to want to “sell out” as it were, or “hit the big time” as has been defined for the last 50+ years.

But that’s not what I want.  I’m not doing what I’m doing in an attempt to get a job doing something else.  I’m not doing what I’m doing because I want to get noticed by a big publisher, an internet startup, or some faceless corporate entity.  I’m doing what I’m doing because this is what I want to be doing.

I want to create art.  I want to write stories.  I want to record my stories, in my own voice.  I want to explore new distribution techniques (podcasting audiobooks, publishing books with some features of a wiki, creating an internet video channel of a poet reading their own poetry, et cetera), new ways of sharing, using and re-using ideas (all my novels and audiobooks are available under a CC BY-NC-SA 3.0 license),  and new ways of connecting with an audience of interested people and of fans (twitter, blogging, facebook/mySpace, and platforms yet to come).  I want people to be able to enjoy what I create.

I hate money, conceptually.  It would be my preference to not have to deal with the foul stuff at all.  I have no desire to accumulate wealth.  Yet I must eat, and the grocery store doesn’t seem to accept stories and art in trade for food.  So:  I want to publish my books myself, not just because it gives me complete control and complete freedom with the finished product, but because as the publisher and the major retailer (via modernevil.com), I get those portions of the revenue (70%+ vs. 8%-12%).  I want to show my art on my own terms, sell directly through my website to the people who want it, talk to the people who are interested in it directly, and -yes- take the full retail price for myself, not just out of greed, but so that -as I’m starting out and building a name- I can set my retail prices lower (and hopefully make more sales), and still make a reasonable amount of money.  —  If I get a deal with a publisher, I still have to do most of the marketing (a fact that most authors learn too late; that except for the top few books, most publishers do little to market the books they print) for the book I wrote myself, but I only get a small percentage of the retail price of each copy sold (the retailer takes half or more, the distributor takes some, the publisher takes a chunk, and the author gets the leftovers).  If I get my art shown in a gallery in Phoenix, and hand-deliver it, the gallery takes half and I get the other half, but if I get shown in galleries out of state or -ohmygosh- in a big gallery in New York or internationally, then the gallery takes their half AND I get to pay (at least part of) shipping costs for getting everything there and -for everything that doesn’t sell- back again.

Advanced technologies, internet connections, and other modern wonders make these things possible.  One person, from anywhere, can run a business doing most anything.  They can have books professionally printed and distributed, and can do so with less overall environmental impact and for lower upfront costs than “big” publishers by using the bizarrely looked down upon technology of print on demand instead of giant offset print runs coupled with later pulping of unsold copies.  They can connect with more people, in more meaningful ways, anywhere in the world – far more than a traditional author signing tour or art festival circuit allows – and they can do it every day, all year, even while doing those more traditional marketing things.  This is the future, people.  Creators whose hard work pays them directly, and gets the IP into the hands of the fans directly, using technology.  It’s either this or a total collapse of civilization and a return to pre-oil lifestyles, and then the sell-outs lose, too.

Why does it seem like I’m the only one who not only sees that this is the future, but actually wants to make it a reality now?  I’m not doing what I’m doing because I want to be doing something else – this is what I want to do, and it’s possible now, and I’m doing it!  I may not be the best at marketing, but at least I’m getting every dollar of pitiful sales that I earn instead of a few cents of each dollar my weak marketing can pull in.  At least I’m trying to be both feet in the future instead of one foot in the future and both eyes on the model of success that is rapidly becoming past.  I’m going to get to work on another painting (write-up soon; it’s nearly complete).  That’s enough blogging for now, I think.

process of painting ‘1, 2, 3, 4, ‘

This one should be the most fun, though perhaps the least inspired, originally. On account of I shot a video of part of it. (Scroll down to see it.)

I started sketching in a cheap sketch-book I had on-hand, while waiting for the paint on ‘darkness looming‘ to dry, and started trying to see what might turn into another new painting. After several pages of messy nothing, I came up with a sketch for a something I liked. Sadly, for you, I didn’t take a picture if it, and I’m not going to, now. Maybe later. Anyway, it seemed interesting enough, and I annotated a few lines and spaces with ideas for colors, and after finishing the inking on ‘darkness looming‘, I started to work on the first layer of ‘1, 2, 3, 4, ‘. This layer was intended to be seen only in the vertical split between the left 2/3 and right 1/3 of the painting, and in the square in the lower right corner, but I wanted to do it right (and add a layer of texture) so I painted the entire canvas.

Purple.

1, 2, 3, 4, - process step 1 1, 2, 3, 4, - process step 2

1, 2, 3, 4, - process step 3 Then I waited half a day for that to dry. And then, before I started working on the painting again, I set up a video camera to capture the rest of the process. I put a line of 1/2″ tape vertically on the canvas, and cut out a square of tape for the square – it’s like a sort of stencil; where I put the tape, the purple remains when I paint over the rest. Then I painted on the red circle, the blue background, the off-color right-side… You’ll watch the video and see it, right? I don’t need to describe it all in detail? Well, I painted on the colors, and as I’ve learned to do from countless past tape-involved projects before, I pulled up the tape while the paint was still wet. So, to explain the next part of the video: tape isn’t perfect. So some of the paint leaks under. What you can see me doing is cleaning up the worst of it, trying to maintain the purple background as intact as possible without hurting the (still wet) pink and blue foreground. The image you see at right is the painting when this process was complete; the main elements of color are present, but I hadn’t yet put on any borderlines, and certainly hadn’t painted the most-foreground element (the black, horizontal lines), so this image is sort-of an in-between-takes image. It was taken in between where the camera angle changes in the video. The camera angle changed, by the way, because I waited until the next day for it to dry, and I had to put away the camera before Mandy came home, or it would have blocked the walkway.

After the new color layer had dried, it was time to deal with the remaining (slight) leakage (mostly of white) at the edges of where the tape had been. I had taken a day to think about it, and had decided to use pearlescent purple and blue paint pens to both clarify the division by increasing the contrast from one color to another, and to cover up an otherwise unsightly evidence of my process which (in my opinion) did not improve the end result. The video of my tracing the outlines of the previously-taped sections is not particularly interesting, but I decided to just leave it all in. Then, semi-satisfied with the result of the colors, and after the paint from the paint pens had had a chance to dry, it was time for the three rough, black lines that overlap the piece. I put them vaguely on (for scale, placement, and some semblance of erraticism) first in Sharpie, then with a paintbrush and black paint. I knew exactly what I wanted, and it was no problem to execute this final step. There were only minor touch-ups of the black lines after the video camera was turned off, and ‘1, 2, 3, 4, ‘ was ready for hanging.

So that’s how I made this painting.  The title was selected while it was still a sketch, and ‘1, 2, 3, 4, ‘ is now available for purchase at wretchedcreature.com

1, 2, 3, 4, - finished

painting ‘darkness looming’

darkness looming - process step 1 Okay, this one will be quick.  It was the last of the paintings based on blurry photos of doodles I made at work last year.  Painted this one Thursday, 5/15/2008.  I’d been thinking about it for a while.  Thinking pretty seriously all week this week, about how I wanted to go from a blurry simple line drawing to a painting.  I considered just doing ink on paper or some other more common media… But I decided that for the background on this one I wanted to have a slight gradation from blackBlackBlack at the top to pure, unpainted white for at least the bottom half of the canvas.  I considered painting the white canvas white, even doing some more complex, swirly, flowing, sort of out-of-the-head-and-up and into black abstract thing.  But I decided to just take some water, wet half the canvas, take some black paint, black the very top and with water only, work small amounts of the black pigment down the canvas in long, nearly-horizontal strokes.  Then, I took the photograph on the right, to  show off all the excitement of watching paint dry.  Literally.

darkness looming - process step 2 darkness looming - process step 3

While I waited, I sketched and doodled, and otherwise tried to come up with another idea for a painting.  It turned out to be ‘1, 2, 3, 4, ‘ …  Anyway, after that excitement ((don’t tip the canvas, don’t move it, the blackness might move “wrong”)), when the black was dried, I used several sharpies to draw the figure.  I won’t bother pretending that it went exactly as I’d hoped.  Well, the proportions came out right.  The feet are good, the angles on the legs, through the knees, up to the shoulders, the angles were good.  The hands (well, ends of the arms) were just how I wanted them.  But then… well, the head’s shape wasn’t 100% right.  And trying to fix it … well, it didn’t … I’m not 100% happy with it.  I’m not 90% happy with it.  My original thought for the figure was that he was looking down, the line across the head being the eye-line, the dark note along the bottom edge being a hint of mouth.  Then, due to errors, the dark at the bottom became increasingly a shadow, a thick line, and… well, when Mandy saw the finished work hanging on the wall when she came home, she said the figure looked happy – the line is a smile in her eyes.  Which I’m now having trouble not seeing.

So, that was that.  This is a simple piece, based on a simple sketch.  Titled ‘darkness looming’, it is now available for purchase at wretchedcreature.com

darkness looming - finished

process of painting ‘low moan, wide hat’

I’ve been busy painting, the last couple of weeks.  Three paintings done, another started.  My goal is to finish at least 5 paintings in May.  My art marketing book tells me that if I’m not able to produce new works at that volume or higher, it would be better not to try making a living from art.  I understand that that’s an arbitrary number, my milage my vary, and that I’m also running a publishing company.  I also understand that that’s the minimum prescribed, and that similar figures have been given through other resources I follow online.  So, if I can at least aim for getting a bunch of new paintings done all the time, plus getting new writing done, new audiobooks recorded, and time spent marketing, I figure I have a shot at this.  Plan way, way too much to do and, in failing, still get more than a reasonable amount of work done.

Anyway, last week I started work on another of my paintings based on a sketch / doodle I did in the margin of a page of notes at work last year.  At the time that I doodled it, I outlined what was supposed to be part of the drawing in red – you can see that there were some overlapping notes leftover, in the picture below on the left.  If you look closely at the picture on the right, you can just make out the pencil-line I sketched freehand onto the canvas to get things started for this piece.  It didn’t match the original sketch, but considering I was freehand drawing from a blurry photo of a doodle, and that the whole thing is in a pretty loose style, I wasn’t too worried about it.  The pencil sketch captured the important details of the figure.

low moan, wide hat - process step 1 low moan, wide hat - process step 2

Instead of doing what I’d been doing on the last few pieces, and building up layers, from foreground to background, I decided to just paint everything at once on this piece, and stitch the colors together with a thick border, akin to what I’d done to outline the figure in audacity of hope.  So, I knew the character’s skin would be a pale blue-green color, and wanted his hat & coat to be a darker, but cool color, somewhere between deep blue-black and a dark violet, or perhaps a dark grey with a hint of color.  But I wasn’t sure what color the background should be, so … I just picked the color that contrasted with dark blues and purples the most, and voila – an orange background!  Before the orange even started to dry (which is how I usually operate – paint one color, wait for it to dry, paint the next color, and so on…) I went ahead and got out some purple and blue and white to mix in for the band and top of the hat, and got to work on the hat and coat.  It was much more purple than I’d intended.  I kept mixing more blue in, especially into the coat, but in the end, it was all much too purple to match my intentions.  Since the orange had actually ended up much more saturated than I’d wanted, the contrast between the rich orange and the rich purple ended up being well matched.

low moan, wide hat - process step 3 low moan, wide hat - process step 4

low moan, wide hat - process step 5 Then, while those colors were still drying, I moved forward again.  I mixed up a pale blue-green for the skin, more blue in the skin and more green in the beard, but a very subtle gradation between hues was what I was going for.  In contrast with the blue-purple coat surrounding it, the green in the beard almost disappears.  I actually spent about as much time just on getting the beard to look the way I wanted as I had on the entire hat.  I knew I’d been planning on adding a thick outline to the major features of the character before I was done, but I also didn’t want to have to outline the beard – I wanted it to look furry/hairy on its own.  So I made sure that I not only was creating variations in color, but that I was creating a fully-overlapping color, beard-over-coat, with hairs and mess along the full edge of the beard, from lip to eyeball.  The other colors all had a bit of space between them, and were fairly rough, but for the beard I made sure that the edge I was painting would be an edge I was happy with.  More green added to the blue-green for the eyes, then black added to that for the centers, and then for the mouth.  For the centers, I also didn’t want to have them outlined, so I made sure the black was touching the green.  Then, finally, I decided to let it dry before doing the outlines.

low moan, wide hat - process step 6 The next morning, I went out to run some errands, among which was to pick up a gold paint pen.  I actually ended up going to six different places to find three items.  Only one of which was the gold paint pen that I used to outline the figure’s hat and coat.  I’d already had a pearlescent blue pen on hand to use to outline the figure’s eyes and mouth, and that was the easy part.  I fought with myself for a long while, trying to get happy with the shape of the hat, the thicknesses of the lines, how much purple was left, how much gold I wanted to use in total…  And the pen I’d bought was terrible.  Just terrible.  It was a real pain just trying to use it without screwing anything up, but after the morning I’d had running all over I wasn’t about to go out and start looking for another one, so I struggled through.

Then I spent a couple of hours debating with myself (and with a few people on Twitter) over whether or not I ought to add in the feather-in-his-cap that had appeared in the original sketch (but which, I think, would have made the figure look much more pimp-like, and much less jazz-y), and what, exactly to call the thing.  In the end, I decided no feather, and a title both evocative and descriptive in turns.

Thus, I give you: ‘low moan, wide hat’, available for purchase from wretchedcreature.com

low moan, wide hat - finished