Numbers for November, 2010

Numbers are up again! eBooks last month were almost as high as they’ve ever been, and this month I had more eBook downloads than in any month since I started putting them up for free (nearly 3 years ago). As I noted on Twitter, not a lot of eBook sales… just a lot of the free downloads. Barring kindle “returns” I had 8 eBook sales last month: 1 novel (Cheating, Death, $5.99), 3 copies of my new zombie/Santa story, Last Christmas ($1.99 each), and 4 other short stories ($0.99 each), all on kindle. The only activity on Smashwords was 8 FREE downloads of Cheating, Death. My (estimated) total income from eBook sales (after Amazon’s cut) is $5.25, because apparently the paid download of Cheating, Death was from outside the US (ie: my initial Tweet estimate was wrong).

eBook downloads are up 11% over last month, which puts them up 87% over the monthly average across the first 3 quarters of 2010. Dragons’ Truth was up 28% over last month (which was a record high month); it was up over 200% beyond the average D’T downloads in the first 3 quarters of 2010. Almost all my free eBook downloads were up again in November, with noticeable bumps for Untrue Tales… Books 2 & 3, and for Lost and Not Found. It’s now fairly clear that the difference between putting the eBooks directly on my site for download and providing a coupon code to get them free through Smashwords creates ten to twenty-five times more downloads of each book. I’m looking into alternate models for 2011. Your suggestions are welcome.

Podiobook downloads were also up, all the way to … about August’s numbers? About a 37% increase over last month’s total downloads, with comparable relative changes for each of my 10 Podiobooks. My latest, Time, emiT, and Time Again, was completed in November, so I have “finished” numbers for it for the first time, below. Oh, and I have somewhere between 30 and 70 regular subscribers to the Modern Evil Podcast, though many, many more people download the backlog of (now 230) episodes, up to about 400-525 downloads per episode for those more than a year old.

Here are the eBook and Podiobook download numbers, as usual giving the total of eBook downloads, the total of Podiobook downloads, and the more-accurate (re: # of people who dl’d a full book) total downloads of the final episodes of each Podiobook, as: eBook/total-PB/final-PB

  • Lost and Not Found: 15075535
  • Dragons’ Truth: 23764863
  • Forget What You Can’t Remember: 1572,63975
  • Untrue Tales… Book One: 1181,738137
  • Untrue Tales… Book Two: 1261,896114
  • Untrue Tales… Book Three: 13192978
  • Cheating, Death: 92,984190
  • Lost and Not Found – Director’s Cut: 021929
  • More Lost Memories (full): 045147
  • More Lost Memories (ind. stories, eBook only): 3
  • Time, emiT, and Time Again (full): 02,609 / 133
  • Time, emiT, and Time Again (ind. stories, eBook only): 1
  • Last Christmas: 3
  • Total for all titles: 93514,868901
  • Total YTD: 6,334200,31413,580
  • Total all-time: 14,756380,41524,699

Which puts me at giving away almost a thousand eBooks and a thousand audiobooks in November, and selling 1 novel and 7 short stories for a total of $5.25. And I forgot about the State of Arizona’s legislative change which means I suddenly owe the city $40/year for the privilege of doing business here (there was previously only a one-time $12 fee for the license), along with the $50 I owe the City of Phoenix for the same thing. Gotta make some more sales this month. Quick, someone go buy 10 copies of Untrue Tales… Book Four! You can totally gift eBooks through Amazon, now.

NaNoWriMo 2010

I “cheated” for NaNoWriMo this year. You’re “supposed” to start a new project from scratch and finish it during the month…

Though the focus has certainly shifted significantly in the direction of paying more attention to reaching 50,000 words than to finishing a novel. For a lot of pro- and aspiring- authors, there is much derision of the ideas that 1) 50k words constitutes a novel or 2) 50k words is a lot to write in a month. Still, none of the writers I know who have made such comments have come close to keeping pace with NaNoWriMo this year, and quite a few people I know who have no intention of ever seeking publication (or worse: becoming a professional writer) have kept up or outdone themselves, and while carefully following the rules. Others are struggling, even while including all the words they write for school, their blogs, short stories, grocery lists, anything they write all month.

Of course, a struggle I see every year (my sister & wife, included) is in reaching the 50k word goal but not getting near the end of the story. My sister thought she was about 1/4 of the way through her story at ~30,000 words. She’s revised her plot since then, to reign it in to a reachable target. My wife is about to hit 50k tonight (the 27th), but is planning on continuing to write for the next week or more until she gets to the end of the story. And because the focus of the people in charge at the OLL, and thus of the participants, is on the 50k instead of the finished book… They’re both going to be winners. As a 9-year veteran of NaNoWriMo I have no disagreement with this assessment; anyone who sets themselves an ambitious goal like this and succeeds is certainly a winner. 50k words in a month, a book in a month, a screenplay (Script Frenzy is in April, I think), a long reading list… Set yourself a challenge that you never thought you could beat, then beat it, and you’ll certainly feel like a winner.

Within three or four years of discovering NaNoWriMo, I’d already ruined myself of the idea of writing a book / 50k words in a month being a challenge. Certainly not one I don’t think I can beat: the first year I tried, after setting aside 2 partial manuscripts, I wrote a 50k-word novel in under 8 days. The next year I wrote Dragons’ Truth on a manual typewriter in (I think) 26 days. For my third try, I wrote Untrue Tales… Book One in 14 days. (I intended to write Book Two in the 2nd half of the month, but when my writing stalled, I instead edited Book One, designed its cover, wrote its copy, did its layout, and got it printed & available for sale by Nov. 30th. Because I was already teaching myself to be a publisher by 2004.) Book Two came out of me a couple months later, within about 2 weeks. In September, 2005, I wrote the first 48k words of Book Three in a “single sitting” 60 hours long. So writing a book in a month is… Not a challenge, as far as getting the words down, for me. It makes it so NaNoWriMo isn’t much more of a good/winner feeling over simply finishing a new book, which is something I do 2-4 times a year, most years.

This year, I’d intended/hoped to get the entire Untrue Tales series finished (at least first drafts) by the end of November/NaNoWriMo. I started Book Four in July, didn’t write much in August or the first half of September, then buckled down and finished it by … October 14th, I think. Started Book Five a few days later, hoping to get it done before November, but only wrote 20k words by the end of the month. So the first 30k I wrote was the end of Book Five. Which is “cheating” unless I also wrote the whole of Book Six by the end of the month (which had been my plan), right? Sorta. But not really. Last Thursday night, around 10PM, I began working on Book Six. On a manual typewriter (my ‘new’ Royal Futura, which I wrote the bulk of Book Five on), so these word counts are estimates: I wrote the first 14k words in the next 18 hours, took a 6 hour break for my nephews’ birthday party, then wrote another 6k words by ~7AM Saturday morning. Which put me at 50k total new words in November. Yay!

Then … I’m thinking something in my brain chemistry must have shifted, dopamine levels dropping or something, because my writing speed and quality dropped precipitously. In the next 3.5 hours I wrote one page, in which one of my characters was suddenly and unexpectedly suicidally depressed. Probably a reflection of what was going on in my own head at the time. I knew I probably ought to give up writing, but I was already committed to going to an all-night write-in Saturday night, so I just kept trying to write, all day Saturday, not calling it quits until around 4:30AM Sunday morning. I managed to write about 4k words in around 20 hours trying. Which is slow. And I think a lot of them are repetition of things I’d already written. Or out of character. Or wrong in other ways. So probably that 4k words will be deleted. But… I still wrote 50k words in November, right?

This week I thought I’d try re-reading Book Five and what I’ve written of Book Six before trying to write any more. To try to get a handle on what was repetition, where the story was going, et cetera, and get the rest of Book Six well in hand. Alas, whatever was going wrong with my brain, which began Saturday morning, continued at least until Thursday morning. I couldn’t read my book for very long, I couldn’t stay awake, I felt terrible, I couldn’t concentrate. All reasonably normal symptoms of depression. Not being able to work is a key problem of real mental illness. I managed to get through a day and a half of baking and cooking, getting Thanksgiving ready, and everything turned out good enough. (I still need to work on my pie crusts…) But I’ve decided that, as long as I actually have several months to get all this completed and still be on schedule (a schedule I invented), there’s not really any reason to be stressed out or trying very hard to struggle through to the end of Book Six by the end of the month. I’ll probably get it done in December. After my mind has a chance to recuperate/repair/recover from whatever this is.

Thursday they turned on the NaNoWriMo word count validator. I took Book Five and a few extra words to get what I uploaded to equal my actual (estimated) word count and threw it in. So I’m officially a “winner” again this year, at 54,150 words. I didn’t start a book from scratch & finish it during the month, but I worked on a book I was 40% of the way through, finishing it, and I got another one started and worked on it until it was 40%-48% done, which is mathematically very similar to writing one book from start to finish, right? Once again, I don’t like this year’s shirts. Mandy, who did win while I was writing this post, says she would like the winner T-Shirt if it didn’t have the arrow pointing up at her face. I definitely agree that the arrow makes the shirt less wearable. The only shirt design they have in stock right now that I really like is … only for women? Sigh. Mandy wants me to order it for her, instead. I’ll check finances, but I think the bill for eating at Denny’s tonight (at the write-in, where she passed 50k) ate the money we would/might have spent on that shirt.

Anyway, that’s that. My ninth year, fifth definite win (finished my 14th book & started my 15th). Mandy’s second attempt, second win. My sister’s first real attempt, and it looks like she’s going to win, too. I think I’ve decided not to try to take over the ML duties for Phoenix for next year, but my sister thinks she will, so that’ll be better than either: 1) the main ML they’ve had the last few years, or 2) no one, since both MLs are talking about quitting. We mostly participated in the East Valley region, this year, even though it meant several long drives back and forth from North Phoenix to Tempe and Mesa. The events were awesome, though, even when my writing was going badly last weekend, so it was a good decision. I’ll keep my eye on the situation, next year. It’ll be my tenth year doing NaNoWriMo. The books I’ve been working on this year will certainly be published by then; I don’t know which of the many ideas I have waiting to be worked on will be at the front of my mind when November rolls around again, but I know I’ll work on something. I think the challenge, for me, isn’t in hitting 50k words but in having my mind in the right state with an idea properly matured & ready to go when November hits. Last year I wrote Cheating, Death 6 weeks early, and wasn’t ready with anything else in time for NaNoWriMo. Always a crapshoot, but I don’t think I’ve ever been able to just do 1667 words/day, all month long: Like every other attempt I make at writing, it comes in fits and starts, bursts of writing 5k, 10k, 20k in a day, sometimes several such days in a row, and then days or weeks or months with nothing. …and 1k- to 2k- word blog posts every week or two, too, eh?

On the subject of Book Titles

I write books and stories. I’ve been doing it for a while, now. My first full novel, Lost and Not Found, was in its first draft in 2002 and first published in 2003. I wrote Dragons’ Truth in 2003, publishing it in 2004, and then in 2004 I wrote and published something else. Something which I gave a really, really long title to, as follows:

Untrue Tales From Beyond Fiction
Recollections of an Alternate Past
Book One:
An Introduction to Dodgeball
-or-
Conception and Induction
-or-
How To Begin An Apocalypse

At the time I’d not yet begun thinking about marketing. Not the way Marketing people think about marketing. Perhaps a pinch of the way Salesmen think about sales, but really I was mostly thinking about writing the stories I wanted to write and giving them titles I thought were appropriate. The idea, when I titled it originally, was that the book took place in the universe of the “Untrue Tales From Beyond Fiction” of which many various stories and series may eventually be written, and that the series I’d just begun was called the “Recollections of an Alternate Past.” The first book, “Book One” had three titles, each of which was an appropriate title and none of which, I felt, properly encompassed the full scope of the book. That part, I can understand, might be confusing at first. Most books have only one title or, at most, two titles. Three is just, whew, confusing?

After that, in 2005, I wrote and published the next book in that series. I gave it a title commensurate with the first book:

Untrue Tales From Beyond Fiction
Recollections of an Alternate Past
Book Two:
The Twofold Invasion
-or-
Penetration and Destruction
-or-
How To Make Love With Twins

Again, with the two series titles and the three book titles. In 2005-2006 I wrote (& in 2006 published) the third book:

Untrue Tales From Beyond Fiction
Recollections of an Alternate Past
Book Three:
Escape From Exile
-or-
Confusion and Contraction
-or-
How To Get Out Of Hell

Yep. 5 titles. Again.

In 2007 I decided to take my publishing company into the major leagues by buying ISBNs, registering with the Library of Congress, properly registering as a business with the state, and signing up for printing & distribution with Lightning Source (LSI). Based on my research at the time, the choice between Lulu.com and LSI was a false dichotomy, since all of Lulu’s printing was done by LSI. Cafepress wasn’t (and still isn’t) taking publishing seriously, and Amazon’s CreateSpace/whatever cost a bit more than LSI & limited distribution to Amazon, which seems more like bush league than major league.

In 2008 I began working full-time as a creative, and began to look into marketing a bit. As I’ve recently written about re-realizing, I had accidentally let myself slip into a mindset of thinking sales & marketing were important. In two years of frustrating myself, I did get a smidgen of understanding about marketing. By 2009 I was aware that it was considered a bad idea for a book’s title to be longer than 3 or 4 words. If you look at the New York Times Bestsellers this week, in Hardcover Nonfiction four of the top five books have a one-word title. (Did you notice none of them is a word over 5 letters long?) In Hardcover Fiction, four of the top five have two-word or three-word titles, and that trend covers most all mass-market books by all major publishers. It’s good marketing, you see, to have a short, memorable title.

In 2010, I’ve begun to come to terms with the fact that the entire publishing world (both in books and in music/audiobooks) has been built around the assumption that all publishers follow that sort of thinking. The relevant metadata fields for books, eBooks, audiobooks, et cetera are small. On some eReaders, books’ titles simply get cut off if they’re more than about 25-30 characters. On some eBook stores, book descriptions can’t exceed a few hundred characters. I can still name paper books whatever I want, but in the transition to digital, I lose a certain degree of creative freedom with regard to titling books. I “can” put my full titles in the title fields of my eBooks, but I can’t guarantee potential readers will actually be able to see the full titles there. (In fact, in 2009 I discovered that I literally can’t use my full titles on my audiobooks because of how RSS/WinXP handle the titles of podcasts episodes. I compromised on an abbreviated title because not doing so prevented people from hearing my books. (ie: not about money, but about readership))

This year I’ve also been going back and forth with Mark Coker / Smashwords on the subject of titles. Smashwords didn’t like how I initially named my short stories from short story collections. I thought about it for a month or so, then decided to change the way I arranged the titles of my short stories (going from collection first to individual story title first), trying to make it more clear, in light of my discoveries about how eReaders display the titles. I also decided to use a similar tactic to rename the eBook versions of my Untrue Tales… series according to the compromise I’d made on the audiobooks, waiting until Book Four was released, 11/5/2010. The full title of Book Four is:

Untrue Tales From Beyond Fiction
Recollections of an Alternate Past
Book Four:
Explorations of Ridiculous Realities
-or-
Corporation and Collusion
-or-
How To Subvert Corporatocracy

But in the “title” field I put the abbreviated version, “Untrue Tales… Book Four” when I uploaded it to Smashwords, the Kindle store, and when I gave Bowker the information for the eBook. At the same time, I updated the titles of the first three books to the abbreviated versions on all sites, putting the full titles in the books’ description fields instead. I feel that, under the circumstances of the limitations placed on book titles for eBooks, this is a good compromise, allowing me to communicate basic info (this book is in a series whose name begins with “Untrue Tales,” and is book number “Four”) in the limited space of the title field, along with the full title to people who click through, look at the book cover, or actually download the book and look at the title page.

Mark Coker disagrees. In fact, as someone with a background in Marketing, his opinion is that I ought to just rename my books. I complained a bit about this current disagreement on Twitter and someone chimed in to the same effect; if it helps sales, change the titles. To me, this is like a teacher asking a parent to rename their 6-year-old because it might confuse the other kids at school.

Yet, even after working on this blog post for 3-4 hours, after spending another while writing another response to Mark Coker via email (highlight: “As far as I’m concerned the only problem is when retailers decide not to display the correct/full titles. Since they seem to accurately display covers and descriptions, but not titles, I moved my titles to where they could be seen: the book covers and the book descriptions. I then put an abbreviated (as your reviewer noted: incorrect) title in the title field, in order to fit the limitations of the system.“), I still don’t know what I’m going to do. Usually I write posts like these to work through sticky ideas, and after a thousand words or so, I know what I mean to do. I’m still a bit conflicted. Only about the metadata, though. The other two books in the series are all going to get the 3-titles-each treatment, and the series still has two titles. Here’s what I’ve got for the recently-finished Book Five:

Untrue Tales From Beyond Fiction
Recollections of an Alternate Past
Book Five:
The Bloodless Battles
-or-
Conscription and Revelation
-or-
How To Break Into Prison

I’ll start work on writing Book Six pretty soon. Hopefully I’ll have it’s ridiculously long title by the end of the month (or early December, at the latest).

Numbers for October 2010

I pulled all these numbers on November 1st, but have been so busy, as I said, writing Untrue Tales… Book Five (which I finished the 1st draft of yesterday! Yay!) and getting Untrue Tales… Book Four ready to be published last week (it’s now available as an eBook and on the Modern Evil Podcast) that I haven’t had a chance to post them. Podiobooks downloads are again down, with an average of 8% fewer downloads than in September, and 14% fewer downloads of final episodes – one title was down 40%. On the other hand, eBook downloads are way up, with the total downloads up 80% vs. September and 66% higher than the (actually pretty flat) average of every month this year – 845 downloads vs. the average of 507/month. Dragons’ Truth and Forget What You Can’t Remember are the big winners for October, with increases in both eBook and Podiobook downloads – and I have no idea why.

Here are the eBook and Podiobook download numbers, as usual giving the total of eBook downloads, the total of Podiobook downloads, and the more-accurate (re: # of people who dl’d a full book) total downloads of the final episodes of each Podiobook, as: eBook/total-PB/final-PB

  • Lost and Not Found: 12248222
  • Dragons’ Truth: 18462169
  • Forget What You Can’t Remember: 1632,11455
  • Untrue Tales… Book One: 1161,19086
  • Untrue Tales… Book Two: 1091,42789
  • Untrue Tales… Book Three: 11352444
  • Cheating, Death: 62,677182
  • Lost and Not Found – Director’s Cut: 419924
  • More Lost Memories (full): 250677
  • More Lost Memories (ind. stories, eBook only): 22
  • Time, emiT, and Time Again (full): 01,053 / N/A
  • Time, emiT, and Time Again (ind. stories, eBook only): 3
  • Last Christmas: 1
  • Total for all titles: 84510,793648
  • Total YTD: 5,413185,44612,679
  • Total all-time: 13,835365,54723,798

The 22 sales of individual stories from More Lost Memories come from the way I track Smashwords “Premium” sales: When I get paid for them, typically once a quarter. 21 of those 22 were sales of the zombie story Pay Attention, and I only had 30 paid eBook sales on the books in October. People like a $0.99 zombie story, I suppose… well, at least they’ll download it – none of them have actually bothered to review it, that I’ve found, so I have no idea what they think of it. From those 30 eBook sales, I earned $27.26, most of which was from 3 months worth of “Premium” sales at Smashwords, from some earlier quarter, of course. I also received $3.75 from donations made at Podiobooks.com toward my titles during Q3.

Oh, and in case you didn’t notice the new title on the list, it’s my short story Last Christmas, which I wrote to fill in an empty week on the podcast last holiday season. It’s now available as an eBook for $1.99, and has already sold a couple more copies this month. In a bit of serendipity, I was twitpic’ing photos of my progress painting the image I designed for the cover (which included about 6 hours of research on actual snowflake formation and selecting just the shapes I wanted to reproduce, before painstakingly re-creating them all by hand 3 times) and one of my loyal patrons fell in love with the painting and bought it! Last Christmas was more profitable than any of my other eBooks before I even put it online!

Plus, with that sale (and the sale of a signed paperback to another local supporter of the arts), plus the increase in eBooks sales, I think I’m on track to stay “profitable” through the end of the year, which was my goal this year! (For tax purposes.) That’s a very good thing.

Oh, and in case you read these every month & care – I never heard back from Eerie books, so I reduced the discount on Cheating, Death to 20%. It should take effect by the end of November, and any future sales will net me more than twice what they did during its first year in print.

Full Dark, No Stars – I won, apparently!

I’ll have a post with October’s numbers soon – I actually gathered all the numbers together on the 1st, but have been working on the Untrue Tales… Book Four audiobook / writing Untrue Tales… Book Five / for NaNoWriMo so hard that I haven’t made the time to put together that post. (It’ll say eBook downloads were way up, podiobook downloads continue to go down.) But I just came home to discover I’d received a package while I was at the Starbucks all day writing (about 7k words written on Book Five, today, yay!), which I hadn’t been expecting.

Apparently, I won a copy of Stephen King’s new book, Full Dark, No Stars, from Simon & Schuster / Scribner. I signed up for email alerts on their “FREE Stuff” list, and while I’m not interested in a lot of the books they put up there (they publish a lot of different kinds of books, which I think is a good thing), I do enter a fair number of contests between that list and others I find around the web. Free to enter, just fill in my info and click? No problem. Will do. Never know what I’m going to receive in the mail or from UPS/FedEx.

In this case, filling out the form and clicking resulted in winning First Prize: a Stephen King tote bag (oops, photographed the wrong side) and a signed copy of Full Dark, No Stars. Signed, I say:

Awesome. With a little digging, I found a list of the prizes in their RSS feed (the page for the contest now just says “the contest is over”), which makes it look like this might have been just the right prize for me:

Grand Prize (1): One signed copy of Full Dark, No Stars, a signed, limited edition copy of Under the Dome, and select Stephen King/Scribner backlist titles in a Stephen King tote bag.
First Prize (1): One signed copy of Full Dark, No Stars and a Stephen King tote bag.
Second Prize (25): One copy of Full Dark, No Stars and a Stephen King tote bag.

…depending on what the select backlist titles were, of course. I do have most of the ones I’m interested in owning (hrm… though I could use a matching set of the Dark Tower series…), you may already have seen my thoughts on Under the Dome, and having a signed copy of the new book is so much more special than merely getting a free copy. I literally exclaimed in joy when I opened the package and saw what I’d won.

And that was before I’d realized it was signed.

That exciting moment came when, while writing this post, I wondered what the “First” in “First Prize” might be referring to, and jumped up to go check the book for a signature. And it was. yay!

Do you feel my signature in a book is as cool as I feel Stephen King’s is in this book? *shrug* I love the cover, and I look forward to reading it. Maybe I’ll do another book review post. I haven’t been keeping up with King’s short fiction. It’ll be interesting to see where this one goes. Thanks again, Simon & Schuster!